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The Rudolph Factor
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Table of Contents

Acknowledgments ix Foreword E. David Spong xi Foreword David M. Bowman xv Preface xix CHAPTER 1 The Prevailing Form of Business Cultures 1 CHAPTER 2 The Boeing Company and the Impetus for a Cultural Revolution 25 CHAPTER 3 Why Rudolph, You Ask? 41 CHAPTER 4 Nurturing Rudolphs to Maximize Their Innovative Contributions 59 CHAPTER 5 Establishing a Team-Based Rudolph Culture 77 CHAPTER 6 Redefining Leadership 107 CHAPTER 7 Developing a Corporate Constitution 121 CHAPTER 8 Creating an Alternative and Aligned Reward Structure 143 Epilogue Go Forth-Awaken the Rudolph Within 161 Resources 167 Index 169 About the Authors 181

About the Author

Cyndi Laurin, PhD, is an author, international keynote speaker, and founder of Guide to Greatness, LLC. She specializes in process improvement and performance man-agement. She is also the bestselling author of Catch! Craig Morningstar is an experienced senior-level executive whose background includes positions at Southwest Airlines and Charles Schwab. He is also an entrepreneur who has founded, operated, and sold several companies.

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