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The SAGE Handbook of Public Relations


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Table of Contents

Preface - Robert L. Heath Section One Introduction: Mind, Self, and Society - Robert L. Heath 1: Public Relations in the Enactment of Civil Society - Maureen Taylor 2: Strategic Management of Communication: Insights from the Contingency Theory of Strategic Conflict Management - Augustine Pang, Yan Jin, Glen T. Cameron 3: Seeing the Forest through the Trees: The Behavioral, Strategic Management Paradigm in Public Relations and Its Future - Jeong-Nam Kim and Lan Ni 4: The Cursed Sisters: Public Relations and Rhetoric - yvind Ihlen 5: Implications of Complexity Theory for Public Relations: Beyond Crisis - Dawn R. Gilpin and Priscilla Murphy 6: Signs of the Times: Economic Sciences, Futures, and Public Relations - David McKie 7: Publics and Public Relations: Effective Change - Shirley Leitch and Judy Motion 8: Correspondence(s) to Reality: A Reconstructive Approach to Public Relations - Gunter Bentele 9: Dialogue as a Basis for Stakeholder Engagement: Defining and Measuring the Core Competencies - Nigel de Bussey 10: "Keeping it Real"-Anthropological Reflections on Public Relations, Diplomacy, and Rhetoric - Jacquie L'Etang 11: Social Construction and Public Relations - Katerina Tsetsura 12: Public Relations and Power - Peter Smudde and Jeffrey Courtright 13: Power and Public Relations: Paradoxes and Programmatic Thoughts - Robert L. Heath, Judy Motion, and Shirley Leitch 14: "Race" in Public Relations - Lee Edwards 15: Toward an Intersectionality Theory of Public Relations - Jennifer Vardeman-Winter and Natalie T. J. Tindall 16: Does Public Relations Scholarship Have a Place in Race? - Damion Waymer 17: Feminist Scholarship and its Contributions to Public Relations - Brenda J. Wrigley 18: Reflective Management: Seeing the Organization as if from Outside - Susanne Holmstroem 19: Symmetry and Its Critics: Antecedents, Prospects and Implications for Symmetry in a Post-Symmetry Era - Robert E. Brown 20: Strategy, Management, Leadership, and Public Relations - Finn Frandsen and Winni Johanesen 21: Reputation, Communication, and the Corporate Brand - Peggy Simcic Bronn Section Two Introduction: The Practice of Public Relations as Change Management - Robert L. Heath 22: The Use of Research in Public Relations - Marcia W. DiStaso and Don W. Stacks 23: Reputation Models, Drivers and Measurement - Tom Watson 24: Come Together: Rise and Fall of Public Relations Organizations in the Twentieth Century - Julie K. Henderson 25: Public Relations Identity: Evolving from Academic and Practitioner Partnerships - Bonnie Neff 26: Relationship Management Projects Public Relations Image: Analysis of Living History and Dreams from My Father - Gayle M. Pohl 27: Activism 2.0 - Michael Smith and Denise Ferguson 28: Activism in the 20th and 21st Centuries - Pamela G. Bourland-Davis,William Thompson, and F. Eric Brooks 29: Public Relations Practitioners and the Leadership Challenge - Bruce K. Berger and Juan Meng 30: Embedding Issue Management: From Process to Policy - Tony Jaques 31: Risk Communication - Michael J. Palenchar 32: Community Engagement and Risk Management - Katherine McComas 33: Crisis Communication: A Developing Field - W. Timothy Coombs 34: Expanding the Parameters of Crisis Communication: From Chaos to Renewal - Matthew W. Seeger, Timothy L. Sellnow, and Robert R. Ulmer 35: Red Cross Crisis Communication in the Wake of September 11, 2001 - Kimberly A. Schwartz 36: Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge - James G. Hutton 37: Being Public: Publicity as Public Relations - Kirk Hallahan 38: The Role of Public Relations in Promoting Healthy Communities - Jeffrey K Springston and Ruthann Weaver Lariscy 39: Community Relations and Corporate Social Responsibility - Robert L. Heath and Lan Ni 40: The Nature of Good in Public Relations: what Should Be Its Normative Ethic? - Shannon A. Bowen 41: Military Spokespeople and Democracy: Perspectives from Two Israeli Wars - Margalit Toledano 42: Sports Public Relations - Tom Isaacson 43: Investor Relations - Alexander V. Laskin 44: Public Relations Media - Kirk Hallahan 45: Directions in Social Media for Professionals and Scholars - Michael L. Kent Section Three Introduction - Robert L. Heath 46: Why Culture is Still Essential in Discussions about Global Public Relations - Robert Wakefield 47: The Local, National, and Global Challenges of Public Relations: A Call for an Anthropological Approach to Practicing Public Relations - Marina Vujnovic and Dean Kruckeberg 48: Cross-National Conflict Shifting: A Transnational Crisis Perspective in Global Public Relations - Juan-Carlos Molleda 49: Globalization and Public Relations: Opportunities for Growth and Reformation - Krishnamurthy Sriramesh Conclusion and Reflection - Robert L. Heath Reflections on the Field - Elizabeth L. Toth

About the Author

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008). Heath has 3 decades' experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know-key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.


"This new edition is global in scope and unparalleled in its coverage of both academic research and professional best practice...In addition to his own years of experience, Heath draws on a lengthy list of contributors from colleges and universities across the globe...recommended for academic and special libraries serving researchers and practitioners of the discipline." -- Susan C. Awe * Reference Reviews *

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