SmartSellTM - The New Way to Sell Online

We won't be beaten by anyone. Guaranteed

New or Used: 6 copies from $191.99
For the first time, this benchmark handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems, such as HIV/AIDS and global warming.
Product Details

Table of Contents

Foreword - Philip Kotler and Nancy R. LeeIntroduction: A Movement in Social Marketing - Gerard HastingsPART ONE: THEORETICAL DEBATESTheoretical Models of Behaviour Change - Rob DonovanSocial Models for Social Marketing: Social Diffusion, Social Networks, Social Capital, Social Determinants and Social Franchising - R. Craig LefebvreRelationship Marketing and Social Marketing - Susana Marques and Christine DomeganUnderstanding Social Norms: Upstream and Downstream Applications For Social Marketers - Patrick Kenny and Gerard HastingsDesign Thinking, Demarketing and Behavioural Economics: Fostering Interdisciplinary Growth in Social Marketing - R. Craig Lefebvre and Philip Kotler Critical Marketing: Theoretical Underpinnings - Michael SarenNew Approaches Towards Resistance to Persuasion - Petia K. Petrova and Robert B. CialdiniPART TWO: MARKETING PLANNINGSegmentation and Targeting - Lynne Doner Lotenberg, Carol Schechter and John StrandCompetition and Positioning - Gary Noble and Debra Z. BasilThe Social Marketing Mix - A Critical Review - Ken Peattie and Sue PeattieCommunications in Social Marketing - Dana L. Alden, Michael D. Basil and Sameer DeshpandeNew Media in Social Marketing - Darren Mays, James B. Weaver and Jay M. Bernhardt PART THREE: RESEARCH - ITS ROLE AND TECHNIQUESEvaluation in Social Marketing - Martine Stead and Robert J. McDermottQualitative Research Methods In Social Marketing - Simone Pettigrew and Michele RobertsMeasurement in Quantitative Methods - Fiona J. HarrisPART FOUR: DANCING WITH THE DEVILCritical Marketing: Applications - Janet HoekSocial Marketing's Response to the Alcohol Problem: Who's Conducting the Orchestra? - Sandra C. Jones From Social Marketing to Corporate Social Marketing - changing consumption habits as the new frontier of Corporate Social Responsibility - Guido PallazoEthical Challenges in Commercial Social Marketing - Thomas Anker and Klemens KappelInternal Social Marketing: Lessons From the Field of Services Marketing - Anne M. SmithPART FIVE: UPSTREAM AND SOCIAL CHANGEImpoverished Consumers and Social Marketing - Ronald Paul HillSocial Marketing and International Development - Georgina Cairns, Bruce Mackay and Laura MacDonaldSocial Marketing for a Sustainable Environment - Sue Peattie and Ken PeattieBusiness as Unusual: The Contribution of Social Marketing to Government Policy Making and Strategy Development - Jeff FrenchPART SIX: SOCIAL MARKETING IN PRACTICE: CASE STUDIESSocial Marketing and Advocacy - William D. Novelli and Boe WorkmanSocial Marketing and Tobacco Control - Timothy Dewhirst and Wonkyong Beth LeeSocial Marketing and the Health Educator - Robert J. McDermott, Kelli R. McCormack Brown and Rosemary Thackeray Social Marketing: A Future Rooted in the Past - William Smith

About the Author

Kathryn joined the Institute for Social Marketing (formerly the Centre for Social Marketing at the University of Strathclyde) in 2001. She has extensive experience in designing literature searches and conducting evidence-based reviews on a variety of public health and social topics. Over the past few years she has co-authored systematic and other evidence-based reviews for a range of funders on the effects of food promotion to children; the impact of alcohol marketing on young people; initiatives to change attitudes, knowledge and behaviour; young people and smoking; and initiatives to encourage individuals to use the outdoor environment for physical activity.

Reviews

This SAGE Handbook marks an important milestone in the history of social marketing. Not only does its publication acknowledge just how far we've come in the past four decades, but this reference manual provides social marketers with a valuable overview of the field today and thought provoking discussions of cutting edge issues that will shape our futurePhilip Kotler, Northwestern University and Nancy R. Lee Social Marketing Services, Inc This SAGE Handbook marks an important milestone in the history of social marketing. Not only does its publication acknowledge just how far we've come in the past four decades, but this reference manual provides social marketers with a valuable overview of the field today and thought provoking discussions of cutting edge issues that will shape our futurePhilip Kotler, Northwestern University and Nancy R. Lee Social Marketing Services, Inc -- Philip Kotler and Nancy R. Lee

Look for similar items by category
Home » Books » Business » Marketing » General
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling The SAGE Handbook of Social Marketing on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond.com, Inc.
Back to top