Introduction
Chapter 1 Trust: The Currency of Google
Chapter 2 The Five Ingredients of Google Optimization
Chapter 3 How to Reel In Links
Chapter 4 Using Time to Gain Trust
Chapter 5 The Nuclear Football
Chapter 6 Tracking Your Progress with Google Analytics and Other Helpful Tools
Chapter 7 Google Optimization Myths
Chapter 8 White Hat Versus Black Hat SEO
Chapter 9 Optimizing for Yahoo! and Bing
Chapter 10 Converting Your SEO Results into Paying Customers
Chapter 11 Social Search: The Intersection of Social Media and SEO
Chapter 12 Using SEO to Build a Business
Index

About the Author

Evan Bailyn is an Internet entrepreneur and the author of Outsmarting Googleand Outsmarting Social Media. He is primarily known as a search engine optimization expert, having used his ability to rank at the top of Google to build and sell five businesses, including one of the largest children’s websites online.

Currently, he offers marketing services through his company, First Page Sage. Under Evan’s tutelage, clients have established multimillion dollar businesses, become New York Times bestsellers, clinched top sports awards, and won key elections. As the founder of the Evan Bailyn Foundation, he helps to promote emotional awareness in children and adults.

Mr. Bailyn has been interviewed on ABC and Fox News and featured in Forbes, New York Times, The Wall Street Journal, Advertising Age, and Money Magazine. He is a frequent speaker, having keynoted numerous national conferences.

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Table of Contents

About the Author