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* Review coverage in newspapers such as the Herald Sun, Courier Mail and Sunday Star Times * Author interview in a major Australian newspaper * Radio interviews on Radio National and local ABC radio programs * Coverage in glossy magazines such as Yen, GQ and Smith Journal * Review coverage in publications such as the Big Issue, MX and the Monthly * Reading copies available to the trade * Online advertising campaign on the websites of current affairs publications such as Crikey, Monthly, ABR * Online advertising campaign through popular design websites such as Behance, Designspiration, Design Files * Promotions and giveaways with print and online publications such as the Smith Journal, Frankie, the Thousands * Advertisements in bookseller newsletters and catalogues * Banner advertising on bookseller websites * Strong social media campaign including Facebook advertising and competitions to win

About the Author

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'Hugely inventive... Pleasantly pre-Web-a self-enclosed thing that rewards another, older kind of multitasking: reading, laughing, and learning.' New Yorker 'The Germans, thanks to Schott, now have the word Wohlverpackunsfreude, or the delight of a perfectly wrapped parcel. And that, in a word, is Schottenfreude.' -- David Astle Sydney Morning Herald 'Ben Schott has a knack of entertaining us with facts for a number of decades now. But Schottenfreude could outdo all his previous sales...It is inevitable that words like leertretung (stepping down heavily on a stair that is not there / "void stepping") will be bellowed over the turkey carcass-strewn table of thousands of households this Christmas.' Bookseller's Choice 'Use this to learn a (made-up) German word every day. Because we need more speichelgleichmuf (pretending you haven't been accidentally spat on in conversation) in our vernacular, don't you think?' Sunday Style 'Perfectly tailored.' New Republic 'Immediately fascinating, amusing and enlightening.' Weekend Press/Dominion Post/Waikato Times 'Presented with Schott's usual combination of far-flung research and droll humour.' Big Issue 'Schott presents layer upon layer of sharply curated knowledge, which you can peruse as deeply or flippantly as you like...a bespoke encyclopaedia on topics from ancient philosophy to contemporary literature: it's bitty in size, but meaty in thought.' -- Kill Your Darlings

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