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The Science of Intelligent Achievement


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Table of Contents

Foreword xix Preface: A Fool's Guide to Fake Success xxiii Acknowledgments xxix About the Author xxxi Introduction:What is Intelligent Achievement? xxxiii Part1 SELECTIVE FOCUS 1 1 WhyMental Energy is YourMost Valuable Asset 3 The Fight for Your Mental Energy 4 Protecting Your Mental Energy 6 Surround YourselfWith Mental Energizers 7 2 How Busyness Leads to Burnout and Manipulation 9 The Busy Life Versus the Productive Life 10 Busy People Become Average 11 Busy People Are Followers, Not Leaders 13 Why Busy People are Easily Manipulated 13 3 The Infection Known as "Other People's Opinions" 16 You KnowWhat's Best For You 17 You Are BiologicallyWired to Copy Others 19 Negative Opinions Can Rot Your Brain 20 4 How Small-Minded People Block Big Goals 26 The Power of Suggestion 27 Your Brain's Herd Mentality 28 The Liberating Power of Defiance 29 5 Scientific Proof That 50% of Your Friendships are Fake 31 Why Fake Friendships are Irrational 33 Signs You Are Stuck in a Fake Friendship 34 6 How to DealWith Negative People Without Becoming Negative 38 The Fog Technique Versus the Investment Technique 40 Negativity Versus the Void 42 Case Study #1: Rome Scriva 43 7 Why You Need to Go on a Relationship Fast 46 You Have to Say Goodbye First 47 What YouWill Learn During a Relationship Fast 48 Why Your Entire Life is Your Fault 50 8 Automaticity, Scaling, and the Rise ofMental Loops 52 Self-Regulation Versus Automaticity 54 How Mental LoopsWill Improve Your Life 55 9 Tracking Emotions and Predicting Feelings 59 When are Your Energy Levels and Emotions Peaking? 60 Emotional Predictions Protect Against Emotional Decisions 62 10 How to Label and Close Your Brain's Open Loops 64 How the Zeigarnik Effect Affects Your Energy and Emotions 65 How to Start Closing Off Your Brain's Open Loops 66 11 Keep it and Clarify it, or Delete it From Your Life Completely 69 Actively Delete Your Open Loops, Don't Just Passively "Let Go" 70 How to Make Your Open Loops Actionable 71 Case Study #2: Yuri Klyachkin, PhD 73 Part2 CREATIVE OWNERSHIP 77 12 WhereMillennials and Baby Boomers Meet 79 How Experience and Equity Combine to Create True Value 82 ExperiencesThat Create Equity andWealth 83 13 "Entre-Employee" and Temp-Employee are the Only Career Options Left 86 What Is an Entre-Employee? 89 Why EmployersWant to Hire Entrepreneurs 90 WhyThe Temp-Employee Class is Growing Exponentially 91 Finding Creative Ownership in Entre-Employment 93 14 ContentMarketing Is Creative Ownership 97 What is Content Marketing? 99 15 LeveragingWalt Disney's Secret System of Creativity 101 What You ShouldWrite (or, Overcoming Writer's Block) 104 Video Blogs are Not Just for theWriting Impaired 105 16 Finding Your Voice and Letting the Right Audience Pick You 108 What's the Message of Your Content? 110 Finding Your Voice in a NoisyWorld 111 17 Why a Good StoryWillMake YouMore MoneyThan a Great Product 115 How Storytelling Creates Influence and Ownership 116 The Hero's Story 118 Add Credibility and Practicality to Your Story 120 Choosing the RightWords 121 18 TheMagic of Turning YourMessage into aMagnet 125 Lead Magnets Create Two-Way Value 126 How to Create an EBook Lead Magnet 128 19 How to Build up Your Virtual Rolodex 132 Squeeze and Splash Your Followers 133 What is a CTA Feature Box? 134 Case Study #3: Tim Bushnell, PhD 136 20 Developing and Automating a Message-Driven Content 139 How to Leverage an Email Subscription List 141 Why Email MarketingWill Always be Valuable 142 Email Marketing and the Last Gatekeepers 144 21 Turning YourMessage into aMinimum Viable Product 147 What is a Minimum Viable Product? 148 Remember the "M" in MVP 150 Growing an MVP into a Flagship Product 152 22 What Happens When Your MVPMeets YourMarket? 154 The Prelaunch Phase of a Product Launch 155 The Launch Phase of a Product Launch 157 How to Fulfill an Online Product 159 23 The Addiction of Vanity Analytics and How to Really Use SocialMedia 162 Social Media is a Means of Brand Awareness and Brand Protection Only 164 The Big Five Social Media Platforms and How to Use Them 165 24 The Laws of Convergence, Replication, and Accelerated Returns 170 What is the Law of Convergence? 171 What is the Law of Replication? 172 Case Study #4: Franco Valentino 174 Part3 PRAGMATIC GROWTH 177 25 Turning Pain into Productivity Through Pragmatism 179 Transform PainThrough Pragmatic Thinking 180 How to Use Your Negativity Bias to Your Advantage 182 26 One Non-Negotiable isWorth a Thousand To-Dos 186 To-Do Lists are Time-Wasters 187 How to Leverage the Power of "No" 189 Going Beyond "No" to "Never Again" and "Non-Negotiable" 191 27 The Real Theory of Relativity and the Law of Relaxed Productivity 194 YourWorld is Relative to Your Mood, Focus and Motivation 195 The Three Non-Relative Relativity Exceptions in Life 196 The Law of Relaxed Productivity and How to Follow it 197 28 Avoiding Drama, FOMO, and "Blind Spot Ignorance" 200 What is FOMO andWho has it? 201 How Selective "Blind Spot Ignorance" Leads to Disaster 202 Two Keys to Keeping Your Blind Spots in Full View 204 29 Preventing the Deadly Eight Productivity Pitfalls 208 Are You Living Your Life Eight Distracted Hours at a Time? 211 Case Study #5: Catherine Sorbara, PhD 214 30 Is Everyone a Narcissist Now? 218 Narcissism is a Buzzword for Self-Pity 219 31 Seeing Through the Victim Illusion 222 How to DealWith PeopleWho Play the Victim (Yourself Included) 224 32 How Decision Fatigue ReducesWillpower 227 How Are You Spending Your Decision-Making Units? 229 33 Hacking and StackingMini-Habits to Success 232 The Habitual Mouse Gets the Cheese 235 Hacking and Stacking Mini-Habits 236 Turn Deliberate Action into a Habit 238 Case Study #6: Jamie Johnston, R.M.T. 239 34 Leveraging Boredom and Filling the Mental Void 242 Using Boredom to Build a More Creative Future 244 Filling the Void with Vitality and Adventure 246 Conclusion: A Practical Guide to Intelligent Adventure 250 Epilogue: Legacy 256 Bonus: Achieving Alignment 259 Index 261

About the Author

Isaiah Hankel is the founder and CEO of Cheeky Scientist, a career training company that specialises in helping PhDs and other advanced degree holders transition into corporate careers. He is also a managing partner of Expert Cytometry, a technology company that specialises in flow cytometry-based cancer research. Through these ventures, Isaiah has spoken and trained on career development, employee management, entrepreneurship, focus, and motivation at many of the worlds largest companies including Merlin Entertainment, Merck, MedImmune, T-Mobile, Pfizer, and Amgen. He has also been invited to speak at top institutions including the University of Oxford, the University of Cambridge, the UK Cancer Research Center, Marie Curie Institute France, Harvard Medical School, MIT, Stanford University, and the St. Jude Childrens Research Hospital. In addition to his consulting work, Isaiahs personally branded website ( attracts employees and entrepreneurs across all industries and levels with his scientific approach and tangible methodology to the pursuit of purpose, focus, and professional growth. Isaiah has developed a membership and training program under the Cheeky Scientist umbrella named the Cheeky Scientist Association, which now has over 2,500 active members worldwide. He has also developed a membership and training program under the Expert Cytometry umbrella named the Flow Cytometry Mastery Class, which has over 1,000 active members worldwide. Through his training programs, Isaiah has developed corporate sponsorships with ThermoFisher, Beckman Coulter (a Danaher company), MedImmune, Regeneron, Merck, and the SickKids Foundation. Isaiahs first book, Black Hole Focus: How Intelligent People Can Create a More Powerful Purpose for Their Lives, has sold over 11,000 copies internationally. He has been featured as an expert on mental focus, behavioral psychology, and career development in The Guardian, Fast Company, and Entrepreneur Magazine. He has delivered corporate presentations to over 30,000 people in the US and internationally, including over 300 workshops and keynotes worldwide in the past 5 years.


"throws up plenty of little nuggets for improving life and generating wealth." (Global Payroll Association, May 2018) "This is a good read full of personal insights from the author, but also ideas we can all adopt." (FT Adviser, May 2018)

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