DAVID HOFFELD is the CEO and chief sales trainer at Hoffeld Group, one of the nation's top research-backed sales and consulting firms. A sought-after sales thought leader and speaker, David has worked with clients ranging from small and medium businesses to Fortune 500 companies. He is a contributor to Fast Company and has been featured in Fortune, U.S. News and World Report, The Wall Street Journal, CBS Radio, Fox News Radio, and more. With a robust following on Twitter and a popular YouTube channel, David has built a loyal audience as a trusted resource for sales and business leaders. To learn more about his work, visit his website at www.HoffeldGroup.com.
“Everyone needs to sell, not just the sales professional. This book
shares top selling strategies backed by scientific data on how the
mind makes trust and buying decisions, so you get best practice and
the proof behind what makes them so effective.” —Forbes
“A crisp, unmissable guide…. Hoffeld's deft guidebook is a
must-read for salespeople unsatisfied with anecdotal evidence and
hungry for real data to improve their techniques.” —Publishers
Weekly
“A terrific book! Sales trainer David Hoffeld has built his selling
methods on a solid foundation of science. Let his research-based
insights into why people buy help you increase sales and retain
loyal customers.” —Daniel H. Pink, bestselling author of To
Sell Is Human
“A must-read to excel in the game of influencing others! This
science-based approach to selling…will surely advance your career
or business.” —Chris Spurvey, Vice President, KPMG Canada and
author of It's Time to Sell
“David Hoffeld provides strong, clear and practical advice about
selling, supported by the relevant research, not just one-off
anecdotes…. Read and study The Science of Selling: it’s
perhaps the best discussion yet of the core essentials about this
key business--and life--activity.” —Frank Cespedes, Harvard
Business School, author of Aligning Strategy and Sales
“Grab your yellow highlighter and be prepared to use it on every
page.” —Stu Heinecke, author of How to Get a Meeting with
Anyone
“An incredible resource of research-based strategies for
influencing others—effective not only for meeting the needs of the
sales person, but for anyone who is in leadership or aspires to
leadership.” —Toby Travis, International Head of School &
Educational Consultant/Trainer
“This book is a breath of fresh air. While most sales books are
based on the author's experience, every chapter in this superbly
well-written book is rooted in science.” —Gerhard Gschwandtner, CEO
of Selling Power
“Can science and selling come together? YES, and in a powerful
way—just read this book! The Science of Selling is
as good as it gets—fantastic and really usable. I have already
given it to my sales team to read.” —David Horsager, CEO of Trust
Edge Leadership Institute and bestselling author
“A must-read for anyone who wants to become more influential and
increase their sales effectiveness.” —Ron Friedman, Ph.D., author
of The Best Place to Work: The Art and Science of Creating an
Extraordinary Workplace
“Many believe that sales is just a numbers game, but David Hoffeld
has proven that there is actually a science to it [and] that
selling is a skill that can be developed and perfected. A
fascinating book.” —Donna Serdula, Founder & President, Vision
Board Media & Linkedin-Makeover.com
“David has done a great job separating the science from the art of
selling. It’s refreshing to see research-backed methods and
practices versus guesswork and theory around how influence really
works. Hats off to Mr. Hoffeld for advancing our understanding
around how to turn the practice of selling into a true profession.”
—Marc Miller, bestselling author of Selling is
Dead and A Seat at the Table
“The Science of Selling is outstanding; I haven’t been able to
put it down. It’s helped me reexamine and rethink how I sell, and
it has my highest recommendation.” —Ed Tate, Principal at Ed Tate &
Associates and World Champion of Public Speaking
“Well-defined, repeatable sales strategies that are scientifically
proven to improve your results. The Science of Selling is the
future of selling!” —Ray Reyes, Managing Director, Globalize
Localization Solutions
“Finally, you can get inside your buyer’s head and this
book is your blueprint. David Hoffeld unpacks the science
behind what makes us choose, purchase, and trust those we buy
from—essential insights for any sales professional wanting to
become even more effective.” —Leary Gates, Venture Coach &
Founder, Lumina Consulting Group & StrategicCEO.com
“Following on from the science behind selling that Dan Pink
introduced in To Sell Is Human, Hoffeld dives deeper into how
to use scientifically-proven ways to build rapport, influence with
ease, and pass through the skepticism that’s inherent in the
selling process. If you believe successful sales pros are made and
not born, this book was written for you.” —Mary Poul, founder of
Sales Mastery Magazine
“A fast-paced and fact-filled analysis of how scientific principles
of influence and decision-making can improve sales effectiveness….
You will have a much deeper understanding of the sales process and
how you can be more effective after reading his book.” —David
Fairbarn, President, Kinney & Lange
“A tour de force of scientific research spanning a whole range of
critical selling behaviors…. This book has done the hard work of
identifying what they are and explaining clearly where to focus and
how to adopt them. I highly recommend this book to anyone
interested in sales success both now and in the future.” —John
Golden, CSO, Pipelinersales and bestselling author of Winning
the Battle for Sales
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