Now Australia's Biggest Toy Shop

We won't be beaten by anyone. Guaranteed

Search Engine Optimization for Dummies


Product Description
Product Details

Table of Contents

Introduction. Part I: Search Engine Basics. Chapter 1: Surveying the Search Engine Landscape. Chapter 2: Your One-Hour, Search Engine-Friendly Web Site Makeover. Chapter 3: Beating the Competition: Planning a Powerful Search Engine Strategy. Chapter 4: Making Your Site Useful and Visible. Part II: Building Search Engine-Friendly Sites. Chapter 5: Picking Powerful Keywords. Chapter 6: Creating Pages That Search Engines Love. Chapter 7: Avoiding Things That Search Engines Hate. Chapter 8: Dirty Deeds, Done Dirt Cheap. Chapter 9: Bulking Up Your Site - Competing with Content. Chapter 10: Finding Traffi c Through Local-Search Marketing. Part III: Adding Your Site to the Indexes and Directories. Chapter 11: Getting Your Pages into the Search Engines. Chapter 12: Submitting to the Directories. Chapter 13: Product Search: Remember the Shopping Directories and Retailers. Part IV: After You've Submitted Your Site. Chapter 14: Using Link Popularity to Boost Your Position. Chapter 15: Finding Sites to Link to Yours. Chapter 16: Even More Great Places to Get Links. Chapter 17: Social Networking - Driven by Drivel. Chapter 18: Video: Putting Your Best Face Forward. Chapter 19: When Google Bites Back: A Guide to Catastrophe. Part V: The Part of Tens. Chapter 20: Ten Things to Know and Do When Picking an SEO Firm. Chapter 21: Ten-Plus Myths and Mistakes. Chapter 22: Ten-Plus Ways to Stay Updated. Chapter 23: Ten-Plus Useful Things to Know. Index.

About the Author

Peter Kent is an e-commerce consultant who specializes in search engine optimization. The founder of e-business service provider, Peter has been writing about the Internet since 1993. His popular Geek News column has been running in two Colorado newspapers for five years.


'This book does not disappoint...a worthy edition to any bookshelf.' (, March 2011).

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Computers » Web » General
Home » Books » Computers » Web » Search Engines
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Search Engine Optimization for Dummies (For Dummies) on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top