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The Search
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About the Author

John Battelle is a cofounder of Wired and the founder of The Industry Standard as well as TheStandard.com. He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder and chairman of Federated Media Publishing,Inc. He lives in Kentfield, California, where he's a visiting professor at the University of California-Berkeley Graduate School of Journalism.Visit his blog at www.battellemedia.com

Reviews

"The Search is a fascinating story of the original and rapid rise of Google and the industry it leads..At once exhilarating and frightening." Sir Arthur C. Clarke, THES "A highly readable account of Google's astonishing rise" The Economist "A compelling glimpse of the search industry's early years...Full of colour from first-hand interviews, it helps answer the basic question: How did Google jump so far ahead in this seemingly obvious bonanza of a market?" Business Week "A brilliant business book. All searchers should read it." Walter Isaacson, CEO of the Aspen Institute; former editor of Time

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