Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University. He is the author of more than one hundred articles and eighty books on media, communication, popular culture, semiotics, humor and tourism. He was a Fulbright Professor at the University of Milan in 1963, Visiting Professor at the Annenberg School for Communication at the University of Southern California in 1983-84, and has lectured in many foreign universities in countries such as Iran, China, Russia, Germany, France, Argentina, Laos, Mexico, Turkey and England.
This well-written book provides an interesting and engaging
introduction to different perspectives on 'identity'. The book's
particular strength is that the author has not tied himself to a
particular perspective but offers views and discussions of
'identity' from semiotics, sociology, psychoanalysis, and Marxism,
followed by 12 chapters in which he applies and brings these
theories to life. The multi-perspective approach to the topic of
'identity' is original. I have not seen a book like this before
that explores identity from so many different angles. The
applications discussed in chapters 6 to 17 are drawn from recent
events, such as Trump's presidency and the insurgence. The book
will be of great interest to Undergraduate and Graduate students
looking for a readable entry into discussions about identity. It
also might find a readership outside academia as it covers lots of
current affairs and events.
Prof. Dr. Dirk vom LehnKing's Business SchoolKing's College London
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