Part the First: Philosophy of Advertising In Which the Wizard Examines the Question: "What Makes people Do the Things They Do?" Part the Second: Room With a View In Which the Wizard Explains the Functions of the Brain and the Power of Imagination Part the Third: Side Door Into the Mind In Which the Wizard Tells You How to Get People to Do What You Want Them to Do Part the Fourth: Turning Pencil Lead into Advertising Gold In Which the Wizard Explains the Mechanics of Miraculous Ad Writing Part the Fifth: Doing the Hard Thing In Which the Wizard Offers Advice on Managing a Business Part the Sixth: How, Then, Should We Live? In Which the Wizard Explains the Art and Science of Life
A lifelong student of humanity, Roy H. Williams has spent a
quarter-century asking, “What makes people do the things they do?”
And he’s been using the things he’s learned to stimulate miraculous
growth for his small business clients for more than 25 years.
His books and Monday Morning Memos are a constant source of
fascination and entertainment for his students and friends around
the globe. His first book, The Wizard of Ads, was voted Business
Book of the Year in 1998. His second book, Secret Formulas of the
Wizard of Ads, was named the Wall Street Journal’s number one
Business Book in America in 1999 and became a New York Times
bestseller. The third book in the trilogy, Magical Worlds of the
Wizard of Ads reached bestseller status again in late 2001. His
fascinating fourth book, Accidental Magic, is a tightly condensed
anthology of writing tips and insights, mixed with artistic
examples provided by 106 of his amazing protégés. The Wizard’s
first fiction book, Destinae is a powerful allegory aimed directly
at the heart of the reader.
With forty branch offices in the US, Canada, and Australia, Wizard
of Ads, Inc. is now serving the advertising and marketing needs of
business owners around the globe. Our fees are tied to your growth.
The only way for us to make more money is to increase the size of
your business.
Known to his readers simply as “the Wizard,” the elusive Roy H.
Williams teaches creative thinking, writing, and persuasion to
journalists, educators, ministers, and businesspeople around the
world. He has written six books, two of which have become national
bestsellers.
He lives in the middle of nowhere, Texas, with his wife Pennie, the
Princess of the World.
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