Lalani Jay is an entrepreneur in London, UK, and a Master of Business Administration (MBA) graduate. Lalani's aim has always been to share her knowledge and experience in business with budding entrepreneurs and those who are dreaming of setting up their own business. This book has been put together using carefully sourced research material, essential tips, step-by-step guidance, core business concepts and common business practices, which will prove to be invaluable for anyone starting out. "Everything in this book forms a great reference for those who aspire to succeed in their enterprise and to gain a full understanding of how to develop a small business gradually and effectively while building upon their own skills." "I hope this book will empower you to tackle matters head on, as the road map with a clear destination and route to success is drawn for you to follow."