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Sell with Soul
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About the Author

Jennifer Allan is a former top producing real estate broker, a published author, a speaker, and a trainer. From her first day on the job as a real estate agent, she resisted the efforts of her company trainers, her broker, and her fellow agents to persuade her to implement the traditional real estate prospecting techniques of cold calling, door knocking, and mass mailing. Instead, she focused her business-building efforts on the people she already knew or the people she met. Without ever pestering a soul, she built a business based almost entirely on business and referrals generated from her sphere of influence. Jennifer has is a regular columnist in Realty Times and a frequent contributor to RIS Media, a member of the RE/MAX Hall of Fame, and is one of the industry's most popular bloggers.

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