Prologue Part 1: Solar and Diffusion Theory 1. Solar in Emerging Markets 2. Diffusion Eheory and Entrepreneurship 3. Theory Applied to Solar Part 2: Case Studies in Entrepreneurship and Policy Formation 4. Solar Goes Commercial 5. Entrepreneurs as Agents of Change 6. The World Bank on a Learning Curve Part 3: Policy and Conclusions 7. Policy Guidance: Seeing it Like an Entrepreneur 8. Solar Tomorrow: 100 Million Solar Homes 9. Accelerating a Renewable Energy Future. Index
Damian Miller is the CEO of Orb Energy, a leading provider of solar energy solutions in India. He holds a PhD from the University of Cambridge and has more than ten years of solar industry experience. Selling Solar is written from the perspective of someone who has both analysed and influenced the diffusion of solar energy in emerging markets.
'Few missions are more important than solarizing the developing
world - Few people have more experience of this task than Damian
Miller. This unmissable book is the story of making it happen.'
Jeremy Leggett, Founder and Executive Chairman of Solar Century,
and author of Half Gone and The Carbon War 'Selling Solar sheds
light on the failures, successes, lessons learned and best-practice
in the history of solar innovation diffusion in emerging market
economies. Its analyses and sound recommendations, deriving from
the author's long practice in this field, will provide a practical
guideline in the future.'
Hermann Scheer, General Chairman of the World Council for Renewable
Energy and President of EUROSOLAR 'An extremely useful publication
which provides a very valuable assessment of how solar energy can
be harnessed on a large scale using market approaches.'
R. K. Pachauri, Director General, The Energy and Resources
Institute (TERI), and Chairman, Intergovernmental Panel on Climate
Change (IPCC) 'Selling Solar is for everyone in the business of
solar and solar support ... the solar trip of a lifetime from an
expert who has experienced it all.'
Photon International 'This book moves way beyond the headlines and
explores the current and future of an exciting and dynamic
industry.'
Daniel Kammen, Professor, University of California Berkeley,
Founding Director, Renewable and Appropriate Energy Laboratory
'With a combination of entrepreneurial vision, persistence and
policy innovation, Damian believes that the world can ignite a
market for solar that always existed and was just waiting to
happen.'
Judge Business School, University of Cambridge 'There are books
that inform, those that instruct, and those that inspire - Selling
Solar does it all, and manages to be an absorbing and entertaining
read at the same time.'
Green Energy 'A report from the front line of entrepreneurial
enterprise.'
International Journal of Ambient Energy 'This book should be
recommended reading for any policymaker who participated at the
Copenhagen summit in December 2009 and really wants to make a
difference in developing countries.'
Institute of Physics Energy Group Newsletter 'The book provides an
excellent argument for the need to ignite local entrepreneurs to
establish infrastructure (sales, service and inventory) and to
develop consumer credit in order to deliver a high capital item
like solar in any market, developing or developed. I therefore
support its primary conclusion, and recommend the book to
interested readers.'
Energy News 'The book is a land mark.'
Renewable Energy Spectrum Magazine 'This richly-sourced overview of
all the ways solar energy is operating in the lives of millions of
rural and less-affluent people is quite inspiring! ...The Green
Transition is clearly underway worldwide, as Damian Miller
documents in this useful book.'
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