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Selling in Tough Times


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About the Author

Tom Hopkins is the chairman and founder of the renowned sales training organization Tom Hopkins International. He is a member of the National Speakers Association and is the author of the national bestseller How to Master the Art of Selling. Today, more than 35,000 corporations and millions of professional salespeople throughout the world utilize his professional sales training materials.


Hopkins (, author of the national best seller How To Master the Art of Selling (1980) and the engine behind a plethora of sales-training products and seminars, gears his latest work toward all those struggling to sell services or products in the current economy and wanting to come out on top. The author himself reads, doing an excellent job of it: his positive attitude and inspirational tone make the sound sales strategies and techniques he shares infinitely more palatable. The practical exercises and sample seller-buyer conversations are especially helpful. Recommended for all business students and practitioners. [Audio clip available through; the Business Plus pb edition is scheduled to be published in February 2011.-Ed.]-Ilka Gordon, Siegal Coll. of Judaic Studies Lib., Cleveland Copyright 2010 Reed Business Information.

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