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Selling to Builders [With CDROM]


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About the Author

Steve Monroe has over 30 years experience in the building supplies and contract sales industry. He is the founder of SME and Associates, a consulting and marketing firm in Jamestown, NC and is also the editor and publisher of The Monroe Doctrine, a newsletter for professionals in sales and management. Steve has been named Associate of the Year three times by local home builders associations.


"Bull's-eye! Selling to Builders hits the target! Steve Monroe has simplified the keys to earning the builder's business. This book is, without question, the sales "bible" every associate member at NAHB should have". -- Michael Kurpiel, Strober Building Supply, Cherry Hill, New Jersey
"I can't image a better resource for training new sales people in the millwork industry". -- L Thomas Bychinski, Peachtree Companies Inc. / Weather Shield Windows and Doors

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