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Serious Creativity


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How to unlock your creativity and add value to your ideas with the power of lateral thinking

Table of Contents

  • 1: About the Author
  • 2: Introduction
    • 2: Take-away Value 15
    • 3: The Theoretical Need for Creativity
    • 4: The Practical Need for Creativity
    • 5: Information and Creativity
    • 6: Misperceptions About Creativity
    • 7: Sources of Creativity
    • 8: Lateral Thinking
    • 9: Perception and Processing
    • 10: Design and Analysis
    • 11: The Uses of Creative Thinking
    • 12: The Six Thinking Hats
    • 13: The Creative Pause
    • 14: Focus
    • 15: Challenge
    • 16: Alternatives
    • 17: The Concept Fan
    • 18: Concepts
    • 19: Provocation
    • 20: Movement
    • 21: Setting Up Provocations
    • 22: The Random Input
    • 23: Sensitizing Techniques
    • 24: Application of the Lateral Thinking
    • 25: Techniques
    • 26: Harvesting
    • 27: The Treatment of Ideas
    • 28: Formal Output
    • 29: Group or Individual
    • 30: Application
    • 31: Everyday Creativity/Specific Creativity
    • 32: The Creative Hit List
    • 33: Introduction of Creativity
    • 34: Responsibility
    • 35: Structures and Programmes
    • 36: Training
    • 37: Formats
    • 38: Evaluation
    • 39: Summary
  • 4: Appendices
    • 1: The Lateral Thinking Techniques
    • 2: Notes on the Use of the Lateral Thinking Techniques
    • 3: Harvesting Checklist
    • 4: Treatment of Ideas Checklist
  • 40: Index

About the Author

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike. www.debono.com


The master of creative thinking * Independent on Sunday *

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