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Promotional Information

* Author PR activity around Wimbledon * National press announcement advertising campaign * Month-long 4 and 6-sheet poster campaign at Wimbledon mainline station around the tournament and at Barons Court underground to target the Stella Artois * Poster and display bin with custom header * Submitted for trade promotions * Reading copies available

About the Author

Born in Wiesbaden in Germany in 1959, this most American of sports stars was the No. 1 player in the world four times (1981-84) and some would say the best ever.

Reviews

'An ace' - Sunday Express 'Frank and engrossing' - Daily Telegraph 'McEnroe emerges as a funny, wise and articulate raconteur, acutely aware of his faults' - The Times

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