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Setting Up a Successful Photography Business


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Setting Up a Successful Photography Business is a practical handbook which covers everything you need to know to start your own photography business.

Table of Contents

1 So, you want to set up your own photography business? 2 Who buys photography? 3 What sort of photographer are you? 4 The learning curve, 5 Making the leap: the transition to becoming a professional photographer, 6 Business basics, 7 Marketing and promotion, 8 Agents, agencies, libraries and galleries, 9 Pricing photography, 10 Producing a photoshoot, 11 Tips from the top: professionals' advice for success, Contributing photographers.

About the Author

Lisa Pritchard has been working with and advising professional photographers for more than two decades. Starting her career at a well known photo library, she went on to establish herself as one of the UK's leading photographers agents and stills producers, setting up her own agency, LPA ( Lisa Pritchard Agency) in 2001. Lisa is a frequent guest speaker at photography colleges and seminars, a regular judge of photography competitions and a well known contributor to the trade press. More information can be found on her at


"By the end of reading Setting Up A Successful Photography Business I found it to be very informative, helpful and inspiring, with things that I have missed or did not fully understand before. It is presented clearly and written in easy to understand terminologies for anyone that are looking into a career of commercial or editorial photography, but the business discipline is universal to all. I think this book has enough information to get you off the starting line, and pointing you in the right directions, saving you a lot of time what and where you should go and do next. - Sunny Lau, Director and Photographer, I was unsure of where to begin in setting up my own business before but after reading through 'Setting Up A Successful Photography Business' I'm much more confident in knowing the steps I need to take. It's an extremely informative, easy to read book with varied topics covering all areas of starting up a business from the legal side of your career, financing and approaching companies/agencies to building your portfolio and marketing your business. The well-arranged chapters also make it effortless to jump to a particular section if need be. The inclusion of tips and quotes from working photographers adds depth to the book by giving genuine and up to date advice which I found to be very useful. I'd definitely recommend it to anyone wanting to make a career out of photography. - Siobhan Stewart, Photographer ("

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