Malcolm G. Keif is a professor at California Polytechnic State University specializing in flexography, quality management, Lean thinking, printed electronics, and cost estimating. He has worked in the printing and packaging industry for more than twenty years. He is the author of four books focused on print media. Kevin Cooper has worked in printing and manufacturing for twenty years, managing plants internationally. He is a professor of graphic communication at California Polytechnic State University and actively presents and consults with printers on Lean management methods. He is the author of three books.