The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)--that's over $14 trillion in turnover. And yet the industry isn't growing! It lags behind global GDP growth, and the latest figures suggest that the world's top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect storm: hyper competition, the growth of mega-retailers, explosive increases in input costs, talent shortages, and the declining effectiveness of traditional marketing methods all suck profits from a once vibrant and progressive industry. Industry thought leaders see an urgent need for change. In The Shopper Marketing Revolution, shopper marketing pioneers Mike Anthony and Toby Desforges analyze why the industry needs to change and provide managers in the field with the practical advice and proven techniques they'll need to revolutionize their businesses. Mike and Toby introduce the five-step Total Marketing model, an approach that creates coherent links between the end consumer and the in-store environment. Total marketing represents a fundamental shift in the way marketing works. It will help businesses understand how to respond to the reality of the 21st century-transforming the way they market their brands and relate to retail customers.
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell.
We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
You can earn a 5%
commission by selling The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper
on your website. It's easy to get started - we will give you example code.
After you're set-up, your website can earn you money while you work, play or even sleep!
You should start right now!
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell.
You can improve sales and grow your revenue by submitting additional information on this title.
The better the information we have about a product, the more we will sell!