Download the Free Fishpond App!
Download on the App Store

Android App on Google play
The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper

Already own it?

Sell Yours
Home » Books » Business » Sales » General

The Shopper Marketing Revolution

Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper

By Mike Anthony, Toby Desforges

Elsewhere $44 $36.36   Save $7.64 (17%)
Free shipping Australia wide
Ships from UK
Order Now for Christmas with e-Gift
Rating:
 
Register or sign-in to rate and get recommendations.
Format: Paperback, 340 pages
Other Information: Illustrated
Published In: United Kingdom, 21 June 2013
The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)--that's over $14 trillion in turnover. And yet the industry isn't growing! It lags behind global GDP growth, and the latest figures suggest that the world's top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect storm: hyper competition, the growth of mega-retailers, explosive increases in input costs, talent shortages, and the declining effectiveness of traditional marketing methods all suck profits from a once vibrant and progressive industry. Industry thought leaders see an urgent need for change. In The Shopper Marketing Revolution, shopper marketing pioneers Mike Anthony and Toby Desforges analyze why the industry needs to change and provide managers in the field with the practical advice and proven techniques they'll need to revolutionize their businesses. Mike and Toby introduce the five-step Total Marketing model, an approach that creates coherent links between the end consumer and the in-store environment. Total marketing represents a fundamental shift in the way marketing works. It will help businesses understand how to respond to the reality of the 21st century-transforming the way they market their brands and relate to retail customers.

EAN: 9781939418272
ISBN: 1939418275
Publisher: Writers of the Round Table Press
Dimensions: 22.91 x 15.19 x 1.8 centimetres (0.59 kg)
Age Range: 15+ years
Tell a friend

Their Email:

Sell Yours

Already own this item?
Sell Yours and earn some cash. It's fast and free to list! (Learn More.)

Review this Product

BAD GOOD
 

Related Searches

 

Webmasters, Bloggers & Website Owners

You can earn a 5% commission by selling The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep!

 

Authors/Publishers

Are you the Author/Publisher? Improve sales by submitting additional information on this title.

 

This item ships from and is sold by Fishpond World Ltd.