Packed with unconventional and accessible advice, Shortcut Your Startup is an indispensable guide to starting your business from scratch
Courtney and Carter Reum are entrepreneurs, investors and former Goldman Sachs investment bankers. After co-founding and eventually successfully selling VEEV Spirits, Courtney and Carter started M13, an investing platform that specialises in scaling consumer-centric brands. Together they have invested in companies ranging from Lyft to Pinterest to SpaceX. They currently live in Los Angeles, where they run day-to-day operations at M13.
Owning a business is a gladiator’s game and in today’s modern
economy, success requires both the mindset and strategies embodied
by Courtney and Carter Reum. They have generously pulled back the
curtain to reveal the tools and tactics that many of the most
successful startups use to disrupt, scale and succeed.
*Tony Robbins, bestselling author of Awaken the Giant Within*
Courtney and Carter started out in investment banking, an industry
historically known for burnout. In becoming entrepreneurs, the
brothers have learned that stress and burnout are not badges of
honor, but rather hindrances to long-term success. Shortcut Your
Startup shows you how to launch a sustainable startup so that both
you and your business can thrive.
*Arianna Huffington*
In Shortcut Your Startup, Carter and Courtney echo what we
increasingly know to be true: entrepreneurial success isn’t about
pedigree and popularity but about pounding the pavement, taking
smart risks and trusting your instincts.
*Sophia Amoruso, bestselling author of #Girlboss*
The Internet’s Third Wave is upon us. Shortcut Your Startup is a
helpful guide for entrepreneurs who want to lead the way.
*Steve Case, co-founder and CEO of AOL*
What makes this book great is that it is both practical and
personal. Sharing their life and business lessons openly is a gift
to all us entrepreneurs. Thank you Courtney and Carter!
*Blake Mycoskie, Founder & CEO of TOMS Shoes*
Cultivating relationships is one of the keys to business success.
In Shortcut Your Startup, Courtney and Carter share the best
insights from their own ventures as well as what they’ve learned
through their vast network.
*Keith Ferrazzi, author of Never Eat Alone*
Shortcut Your Startup is the handbook for the future founders of
the world’s culturally relevant brands. It is hands down a
must-read for consumer products entrepreneurs and anyone thinking
of starting a business in today’s media and technology-driven
landscape.
*Troy Carter, Global Head of Creator Services at Spotify*
Want to be an entrepreneur? You Sure? Here is a great
test-checklist-guide from two great startup gurus who have been
there and done that . . .
*Professor Juan Enríquez, Harvard Business School*
According to the book Shortcut Your Startup by Messrs Courtney and
Carter Reum, new technology means that the time it takes for an
entrepreneur to become phenomenally rich has never been quicker.
And they should know . . . Shortcut Your Startup draws directly
from the experience of the Reum brothers and provides new insights
that they call “startup switch-ups” – hacks that will help your new
business become the next big thing.
*Mr Porter*
If you’re trying to help a fledgling business grow Shortcut Your
Startupby Courtney and Carter Reum seems a particularly apt place
to begin.
*People Management*
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