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A fascinating sports marketing handbook that uses football to show how money can be made by a club, a tournament, a federation or even by an individual athlete. Find out how football clubs work - of interest to anyone interested in sport and how football clubs make their money.
Esteve Calzada is a senior advisor at Manchester City FC. As chief marketing and commercial officer at FC Barcelona, he made a major contribution towards the commercial transformation that saw the club increase its revenue from EURO120 million to over EURO400 million per year, representing a sea change in sports marketing. He is globally renowned for his insight and track record. He was one of the founders of Leo Messi Management, the company that exploits the image rights of Argentinean global football star, and is a FIFA players' agent.