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Signage and Wayfinding Design


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Table of Contents

Foreword to the Second Edition viii Foreword to the First Edition x Acknowledgments xii Introduction xv 1 What is Environmental Graphic Design? 2 The Spectrum of EGD Activity 5 The Importance of EGD Today 10 Digital Information Systems and EGD 16 You Can't Learn This in College 21 What's Ahead in This Book 22 2 The Design Process 24 The Client is Part of the Process 26 The Design Process Applied to EGD 26 Phase 1: Data Collection and Analysis (Predesign) 28 Phase 2: Schematic Design Phase 3: Design Development 30 Phase 4: Documentation 48 Phase 5: Bidding (Postdesign) 60 Phase 6: Fabrication/Installation Observation 65 Phase 7: Postinstallation Evaluation 77 Chapter Wrap?Up 78 3 Overview of the Signage Pyramid Method 80 Genesis of a Design Approach 80 The Signage Pyramid's Component Systems 81 The Signage Pyramid and Resource Allocation 84 Chapter Wrap?Up 89 4 The Information Content System 90 Kinds of Sign Information Content 91 Hierarchy of Content 98 Developing the Sign Information Content System 100 Navigation: Message Hierarchy and Proximity 111 Other Factors Affecting the Sign Information Content System 114 Pictorial Information Content 123 Signage Master Plans 125 Chapter Wrap?Up 125 5 The Graphic System 126 Typography Overview 127 Choosing a Typeface 129 Typographic Treatment 134 Typographic Considerations in Signage for People Who Read by Touch 141 Symbols and Arrows 143 Diagrams 150 Other Graphic Elements 156 Color 157 Layout 165 Overview of Sign Graphic Application Processes 181 Chapter Wrap?Up 191 6 The Hardware System 192 Shape 193 Connotations of Form 200 Sign Mounting Considerations 203 Sign Size Considerations 209 Sign Lighting Overview 212 Sign Materials Overview 218 Basic Sign Materials 222 Electronic Digital Display Units 236 Stock Sign Hardware Systems 244 Sign Materials and Codes 246 Overview of Sign Coatings and Finishes 247 Chapter Wrap?Up 255 G Gallery 256 Image Credits 286 Bibliography 292 Index 295

About the Author

Chris Calori and David Vanden-Eynden are principals of Calori & Vanden- Eynden/Design Consultants, an award-winning, internationally recognized design office devoted to making people's lives better with thoughtful, visually-compelling signage and wayfinding programs. Both Ms. Calori and Mr. Vanden- Eynden are Fellows of the Society for Environmental Graphic Design (SEGD) and are members of the AIGA. Ms. Calori is a Professional Affiliate of the American Institute of Architects New York Chapter. Committed design thinkers and educators, Chris and David have taught and lectured on design at professional conferences and at notable universities, including Yale, the University of Cincinnati, The Ohio State University, California State University at Long Beach, and New York City's Fashion Institute of Technology. Forewords by Tom Geismar and Ivan Chermayeff

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