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About the Author

Bill Jensen is President and CEO of the Jensen Group ( Founded in 1985, this change-consulting firm helps Fortune 500 clients apply the principles of simplicity to business management and work design. He speaks and conducts workshops widely on changing how we work. He lives in Morristown, New Jersey.


Jensen, president and CEO of the Jensen Group (a change and communication consulting firm), believes that most workers suffer from "cognitive overload"--too many choices and a lack of direction. This book presents the results of a survey of more than 2500 people in 460 organizations, along with a plan of action for business leaders. Disappointingly, Jensen applies his model of "know, feel, use, do, and succeed" unsuccessfully across several chapters. It is particularly jarring, in a book about simplicity, to find such a cluttered layout; the pages are filled with blocks of oversized type, notes, different typefaces, sidebars, and other distractions. Likewise, his suggestions are sometimes hard to follow, e.g., "For more help, reread anything relating to tools and support in the last three chapters"; indications of particular page ranges would have been far more helpful. Recommended only for comprehensive business collections and large libraries where demand warrants.--A.J. Sobczak, Covina, CA Copyright 2000 Cahners Business Information.

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