Nancy Alden is a jewelry designer and cofounder of the Beadworks Group. As Beadworks' principal buyer and designer, she has traveled the world in search of the most beautiful elements of jewelry design. Her knowledge of beads and findings is unrivalled. Beadworks opened in London in 1978 and introduced a novel way of selling a very ancient product--beads. The concept of offering a large, sophisticated, and open display of jewelry-making supplies to the general public was a new one, and the demand was immediate and overwhelming. The chain has grown to half a dozen stores in the United States, as well as large wholesale supply and mail-order businesses.