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Six Billion Shoppers


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Table of Contents

  • Introduction - 1: A Shopping Mall in Every Pocket
  • Chapter - 1: How the West Was Won
  • Chapter - 2: The Rise of E-Commerce in China
  • Chapter - 3: The Great Mall of China
  • Chapter - 4: India - The Next Mega-Market
  • Chapter - 5: India's E-Commerce Golden Era Finally Arrives
  • Chapter - 6: Southeast Asia
  • Chapter - 7: Latin America
  • Chapter - 8: Africa - The Final Frontier
  • Chapter - 9: Six Billion Shoppers

About the Author

From 2000-2008, Porter Erisman worked as a Vice-President at Alibaba Group, joining the company just as it moved out of founder Jack Ma's apartment. He is the international bestselling author of Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business. An expert on e-commerce in emerging markets, he has consulted in Africa, Asia and Latin America and has spoken at high profile industry events in over 30 countries.


Fascinating...stories don't get much better than Alibaba's. -- Praise for Alibaba's World * The Financial Times *
An absolute delight to read. The book is written in a fresh, engaging style that creates a sense of immediacy and empathy for Alibaba's team. If you like a well-written business yarn, read Alibaba's World. It's how the East was won. -- Praise for Alibaba's World * The New York Journal of Books *
A fascinating insider's look at the digital opening of China... provides a dizzying look at this company's startling birth, growth, and success. -- Praise for Alibaba's World * Publisher's Weekly *

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