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Slim by Design
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In this paradigm-shattering book, leading food psychologist Brian Wansink PhD offers a radical new philosophy for weight loss. The trick isn't changing what we eat, but the environment we eat in. Through his extensive, cutting-edge research, Brian found that we are increasingly starting to arrange our homes to make unhealthy, comforting foods easier to reach and consume. Meanwhile, the same thing has been happening all around us. Restaurants have made it more tempting to order richer meals. Supermarkets have made it more economical to buy packaged and processed foods. Workplaces have made it habitual to eat on the go or at our desks. School lunchrooms have made it acceptable to pile large portions onto a tray. This has all helped to make us 'fat by design'. This entertaining, eye-opening book shows how you can adapt and redesign your most common spaces in innovative and inexpensive ways to start losing weight naturally. It offers simple and practical solutions for eating healthily in the long term without any dieting or frustrating restrictions. And it shows how you can still have your favourite foods while making yourselves, your family and even your community effortlessly slim and healthy - by design.
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About the Author

Brian Wansink PhD is the Director of the Cornell Food and Brand Lab at Cornell University and the pioneer of the Small Plate Movement. He is the lead author of over 200 academic articles and books on eating behaviour, including the bestselling Mindless Eating: Why We Eat More Than We Think. www.slimbydesign.org

Reviews

'[Slim by Design] is crammed with ideas to make it easy to eat healthier - without even noticing that you're making changes. The book is fascinating, and surprisingly lively and funny - this isn't a dry review of the literature. It's a fun read.' -- Gretchen Rubin, author of The Happiness Project 'Wansink's hotly anticipated new book, Slim By Design, is packed with research that shows how we can change the way we interact with our environments to make eating healthy a no-brainer.' -- Oprah.com 'Professor Wansink's Slim By Design theory is about changing your eating environment to lose weight.' -- The Daily Mail 'Slim By Design provides tons of practical and useful tips to help you and your family seamlessly improve your eating habits and make better food choices.' -- Parents.com

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