COVID-19 Response at Fishpond.com.au

Read what we're doing...

The Small Business Bible
By

Rating

Product Description
Product Details

Table of Contents

About the Author. Preface. Acknowledgments. Section I: Starting Your Business. Part I: Genesis. Chapter 1: In the Beginning. Chapter 2: Choosing the Right Business. Chapter 3: Buying an Existing Business. Chapter 4: Understanding Your Potential Market. Chapter 5: Calculating Your Startup Costs. Chapter 6: Writing a Winning Business Plan. Chapter 7: Structuring Your Business. Chapter 8: The Money Hunt. Chapter 9: Getting Help Part II: Opening Up Shop. Chapter 10: Location, Location, Location. Chapter 11: Branding 101. Chapter 12: Products and Inventory. Chapter 13: Savvy Pricing Strategies. Part III: Franchises. Chapter 14: Selecting the Right Franchise. Chapter 15: Secrets of Franchise Success. Part IV: Home-Based Businesses. Chapter 16: The Home-Based Business. Chapter 17: Successful Home-Based Business Strategies. Part V: Business On A Shoestring. Chapter 18: The Shoestring Entrepreneur. Chapter 19: Marketing on a Shoestring. Section II: Running Your Business. Part I: Small Business in the Twenty-First Century. Chapter 20: Our Flat World. Chapter 21: The Green Business. Chapter 22: The New Customer. Part II: Money. Chapter 23: Accounting Ease. Chapter 24: Making a Profit. Chapter 25: Getting and Extending Credit. Chapter 26: Insurance. Chapter 27: Getting a Handle on Taxes. Part III: Management. Chapter 28: Hiring and Firing. Chapter 29: Pay and Benefits. Chapter 30: Training and Motivating Your Staff. Chapter 31: Exemplary Customer Service. Chapter 32: Negotiate Like a Lawyer. Chapter 33: Legal-Ease I. Chapter 34: Legal-Ease II. Part IV: Technology. Chapter 35: Managing Your Technology. Chapter 36: Small Office Mobility. Chapter 37: Small Business Software. Section III: Growing Your Business. Part I: Advertising And Marketing. Chapter 38: Advertising Strategies. Chapter 39: Marketing Muscle. Chapter 40: Advanced Marketing and Advertising. Part II: E-COMMERCE. Chapter 41: Creating Your Web Site. Chapter 42: E-Business Essentials. Chapter 43: Advanced E-Marketing. Part III: Growth Strategies. Chapter 44: Developing New Channels and Multiple Profit Centers. Chapter 45: Secrets of Sales Superstars. Chapter 46: Small to Big. Chapter 47: Selling to Small Business. Chapter 48: Exodus. Part IV: Strategies for Small Business Success. Chapter 49: Small Business Success Secrets. Chapter 50: The Visionary Small Business. Appendixes. Appendix A: How I Became an Entrepreneur. Appendix B: Sample Business Plan. Index.

About the Author

Steven D. Strauss is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated column, "Ask an Expert," appears weekly on USAToday.com and dozens of other major Web sites. He has been featured as a media guest on MSNBC, CNN, CNBC, Bloomberg Television, and the BBC, among others. Visit him at www.MrAllBiz.com.

Reviews

Budding entrepreneurs will find the advice they need building and growing the ideal business. New chapters cover green businesses, online advertising and marketing, emerging technologies, and cutting-edge business building strategies. (Library Journal, May 1, 2010)

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 8% commission by selling The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond.com, Inc.
Back to top