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Small Business for Dummies - Australia & New Zealand


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Table of Contents

Introduction 1 Part 1: First Steps 5 CHAPTER 1: Is Small Business for You? 7 CHAPTER 2: Buying a Business 23 CHAPTER 3: Getting into the Franchising Game 39 Part 2: Jump In, Get Wet 55 CHAPTER 4: Planning for Success 57 CHAPTER 5: Getting the Legals Right 77 CHAPTER 6: Financing Your Business 97 Part 3: Killer Marketing 113 CHAPTER 7: Creating Your Marketing Plan 115 CHAPTER 8: Developing Online Strategies 135 CHAPTER 9: Making Service Your Business 157 Part 4: People Power 175 CHAPTER 10: Becoming an Employer 177 CHAPTER 11: The Art of Management 193 Part 5: High Finance 213 CHAPTER 12: Cooking the Books 215 CHAPTER 13: Understanding Financial Statements 229 CHAPTER 14: Calculating Margins and Ratios 249 CHAPTER 15: Taming the Tax Tyrant 267 Part 6: Horses for Courses 287 CHAPTER 16: Especially for Retailers 289 CHAPTER 17: Especially for Manufacturers and Wholesalers 309 CHAPTER 18: Building a Service Business 325 Part 7: The Part of Tens 337 CHAPTER 19: Ten Things to Do If You Hit Hard Times 339 CHAPTER 20: Ten Ways (Almost!) to Make Technology Your Friend 347 Index 357

About the Author

Veechi Curtis is an accountant and consultant who specialises in teaching small businesses about technology and finance. She is the author of Creating a Business Plan For Dummies, MYOB(R) Software For Dummies, and Bookkeeping For Dummies.

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