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Small Change
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A book about the irrational and odd ways we spend money - and how to curb some of those habits

About the Author

Dan Ariely, author of Predictably Irrational and Small Change, is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, Wall Street Journal, Washington Post, Boston Globe, and elsewhere. He lives in North Carolina with his family.Jeff Kreisler is an award-winning comedian and writer who writes for Comedy Central's InDecision 2008 and maintains a syndicated business humour column on Jim Cramer's website TheStreet. In addition to writing, he performs his stand-up comedy around the country. He lives in New York, NY.

Reviews

Engaging and funny, rife with anecdotes and advice, the book defangs a difficult topic while teaching a lot. * Publishers Weekly *
A user-friendly and often entertaining treatise on how to be a more discerning, vastly more aware handler of money. * Kirkus Reviews *
If you want to know why you always buy a bigger television than you intended, or why you think it's perfectly fine to spend a few dollars on a cup of coffee at Starbucks, or why people feel better after taking a 50-cent aspirin but continue to complain of a throbbing skull when they're told the pill they took just cost one penny, Ariely has the answer. -- Daniel Gross * Newsweek *
Ariely raises the bar for everyone. in the increasingly crowded field of popular cognitive science and behavioural economics, he writes with an unusual combination of verve and sagacity. * Washington Post *
If you want to get better at making good financial decisions, read "Dollars and Sense"...What the two authors do brilliantly is take behavioral economics and make it accessible. * Washington Post *

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