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Home » Books » Business » Business Life » General

Smart Choices

Strategies for Marketing the Performing Arts

By John S. Hammond, Ralph L. Keeney, Howard Raiffa

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Format: Hardcover, 256 pages
Other Information: Illustrated
Published In: United States, 01 September 1998
Making smart choices is a fundamental life skill, relevant to anyone: managers, doctors, lawyers, teachers, students, parents, young, old. Your decisions will shape and influence the course of your professional career and the quality of your personal life--the ability to make good decisions is a key factor in determining whether you achieve your goals. To help you increase your chances of finding satisfying solutions, Smart Choices blends the art and science of decision making into a straightforward, proven approach for making tough choices. Smart Choices doesn't tell you what to decide; it tells you how. Authors Hammond, Keeney, and Raiffa, among the world's best-known experts on resolving complex decision problems, blend the art and the science of decision making into accessible steps that lead you to consider your choices both intuitively and analytically. Here, for the first time, is a flexible system that can be applied to business decisions, to personal decisions, to family decisions--to any decision you make.

Table of Contents

Preface 1. Making Smart Choices--How to think about your whole decision problem: a proactive approach 2. Problem--How to define your decision problem to solve the right problem 3. Objectives--How to clarify what you're really trying to achieve with your decision 4. Alternatives--How to make smarter choices by creating better alternatives to choose from 5. Consequences--How to describe how well each alternative meets your objectives 6. Tradeoffs--How to make tough compromises when you can't achieve all your objectives at once 7. Uncertainty--How to think about and act on uncertainties affecting your decision 8. Risk Tolerance--How to account for your appetite for risks 9. Linked Decisions--How to plan ahead by effectively coordinating current and future decisions 10. Psychological Traps--How to avoid some of the tricks your mind can play on you when you're deciding 11. The Wise Decision Maker--How to make smart choices a way of life 12. A Roadmap to Smart Choices About the Authors

About the Author

John S. Hammond is an internationally known decision-making consultant specializing in negotiation and corporate strategy, and a former professor at Harvard Business School.

EAN: 9780875848570
ISBN: 0875848575
Publisher: Harvard Business School Press
Dimensions: 21.79 x 14.83 x 2.39 centimetres (0.39 kg)
Age Range: 15+ years
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