Foreword. Introduction. Chapter 1. The Green Rush. Chapter 2. Taking the First Step. Chapter 3. Defining Sustainability. Chapter 4. A Framework for Strategic Sustainability Planning. Chapter 5. Measuring Sustainability Outcomes. Chapter 6. Marketing Sustainability and Transparency. Chapter 7. Building Smart Green Companies. Chapter 8. Smart Green Leaders. Appendix. Glossary. Index.
Jonathan M. Estes is cofounder and Senior Analyst at Strategic Measures, Inc., based in Chapel Hill, North Carolina, a management consulting firm that empowers leaders and teams to make decisions with an eye toward social equity, environmental stewardship, and profits.
?Step by step, chapters explore the unique synergism among entrepreneurship, sustainability, and success as a part of an organization's strategic and profit plans.? (CHOICE, October 2009)