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Smarter Faster Better
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In his international bestseller The Power of Habit, Pulitzer Prize-winner Charles Duhigg explained why we do what we do. Now he applies the same relentless curiosity and masterful analysis to the question- how can each of us achieve more? Drawing on the very latest findings in neuroscience, psychology and behavioural economics, he demonstrates the eight simple principles that govern productivity. He demonstrates how the most dynamic and effective people - from CEOs to film-makers to software entrepreneurs - deploy them. And he shows how you can, too. 'Charles has some wonderful advice for increasing productivity . . . the tips he highlights have most definitely played a huge part in helping me to build the Virgin brand.' Richard Branson 'In Smarter Faster Better Duhigg finds provocative answers to a riddle of our age- how to become more productive (by two times, or even ten times) and less busy.' Jim Collins 'There are valuable lessons in Smarter Faster Better . . . I never felt like putting it down.' Financial Times
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About the Author

Charles Duhigg is a Pulitzer Prize-winning investigative reporter for The New York Times and the author of The Power of Habit. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards. A graduate of Harvard Business School and Yale College, he lives in Brooklyn with his wife and two children.

Reviews

"As he did in The Power of Habit, Duhigg melds cutting-edge science, deep reporting, and wide-ranging stories to give us a fuller, more human way of thinking about how productivity actually happens." -- Susan Cain, author of QUIET "Duhigg uses engaging storytelling to highlight fascinating research and core principles that we can all learn and use in our daily lives. A masterful must-read for anyone who wants to get more (and more creative) stuff done." -- David Allen, author of GETTING THINGS DONE "Duhigg has a gift for asking just the right question, and then igniting the same curiosity in the rest of us. In Smarter Faster Better he finds provocative answers to a riddle of our age." -- Jim Collins, author of GOOD TO GREAT "There are valuable lessons in Smarter Faster Better . . . I never felt like putting it down." * Financial Times * "Duhigg brings impressive reportorial and narrative skills to the project." * Spectator *

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