SHLOMO BENARTZI is a professor and cochair of the Behavioral
Decision-Making Group at UCLA’s Anderson School of Management. He
is the author of Save More Tomorrow and Thinking Smarter. He has
extensive experience applying behavioral economic insights to the
real world, having increased the savings rates of millions of
Americans through his work with Richard Thaler on Save More
Tomorrow, and has advised many government agencies and
businesses.
JONAH LEHRER is a science writer living in Los Angeles.
"This book is a real eye-opener. It describes how we really
function in a screen-based society, and how the digital world is
changing our thinking about ourselves and others."
—ROBERT SHILLER, winner of the Nobel Prize in Economics; professor
of economics at Yale University; author of Finance and the Good
Society
"We know that the way we organize a buffet influences the choices
people make. What is much less clear is the way online environments
influence our decisions. In this useful book, Benartzi and Lehrer
give us precise insights about the relationship between what we see
on the screen, what we think, and what we choose."
—DAN ARIELY, professor of psychology and behavioral economics at
Duke University; author of Predictably Irrational
"Our lives increasingly depend on the interaction of bounded minds
with bound-less information on screens. In this insightful book,
Benartzi explores the human experience in the digital world and
considers the many ways—social, psychological, ethical, and
financial—we might make screens serve us better. A fun, important,
and revelatory read!"
—ELDAR SHAFIR, professor of psychology and public affairs at
Princeton University; coauthor of Scarcity
"What makes businesses such as Uber and Amazon so disruptive is
nothing other than the magical power of the screen. Change the
interface and our behavior changes. We like to believe that our
preferences exist independently of the medium in which we express
them. But as this book so brilliantly explains, this is very far
from the truth."
—RORY SUTHERLAND, vice chairman, Ogilvy & Mather UK
"If you think you know how screens influence human behavior, think
again. This book is a must-read for investors, business owners, and
anyone else with a stake in how people make decisions in the
digital age."
—BILL HARRIS, CEO of Personal Capital; former CEO of Intuit and
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