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So Good They Can't Ignore You
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About the Author

Cal Newport is a professor of computer science at Georgetown University where he is also a founding member of the Center for Digital Ethics. In addition to his academic work, Newport is a New York Times bestselling author who writes for a general audience about the intersection of technology, productivity and culture. His books have sold millions of copies and been translated into over forty languages. He is also on the contributor staff for the New Yorker and hosts the popular Deep Questions podcasts. Newport lives with his wife and three sons in Takoma Park, Maryland.

Reviews

Stop worrying about what you feel like doing and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one
*Seth Godin, author of Linchpin*

Entrepreneurial professionals must develop a competitive advantage by building valuable skills. This book offers advice based on research and reality--not meaningless platitudes-- on how to invest in yourself in order to stand out from the crowd. An important guide to starting up a remarkable career.
*Reid Hoffman, co-founder & chairman of LinkedIn and co-author of the bestselling The Start-Up of You*

Do what you love and the money will follow' sounds like great advice - until it's time to get a job and disillusionment quickly sets in. Cal Newport ably demonstrates how the quest for 'passion' can corrode job satisfaction. If all he accomplished with this book was to turn conventional wisdom on its head, that would be interesting enough. But he goes further - offering advice and examples that will help you bypass the disillusionment and get right to work building skills that matter.
*Daniel H. Pink, bestselling author of Drive and A Whole New Mind*

This book changed my mind. It has moved me from 'find your passion, so that you can be useful' to 'be useful so that you can find your passion.' That is a big flip, but it's more honest, and that is why I am giving each of my three young adult children a copy of this unorthodox guide.
*Kevin Kelly, Senior Maverick, WIRED magazine*

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