SmartSellTM - The New Way to Sell Online

We won't be beaten by anyone. Guaranteed

The Social Animal


Product Description
Product Details

Table of Contents

What Is Social Psychology?.- Conformity.- Mass Communication, Propaganda, and Persuasion.- Social Cognition.- Self-Justification.- Human Aggression.- Prejudice.- Liking, Loving, and Interpersonal Sensitivity.- Social Psychology as a Science.

About the Author

ELLIOT ARONSON is a Lecturer at the University of California, Santa Cruz, USA.


Reviews of the previous edition: 'No other psychology textbook reads as well as The Social Animal.' - Elizabeth Rellinger Zettler, Illinois College, USA '...this book is to be highly commended on its ability to apply psychological theory to practical situations with which the reader can identify, and for its use of both up-to-date and classical experimental evidence...The author's credibility as an award-winning writer, along with his attention to detail and flowing prose makes this, without a doubt, a good introductory text to social psychology. Although it is very conscise, it is an informative book that covers a vast amount of material in a relatively short space without sparing the important details. Consequently, this book is very suitable for the needs of both beginners to psychology and comes very highly recommended to all social psychology enthusiasts.- Helen Mann, Heriot-Watt University, USA Reviews of previous editions: 'The ideas [Aronson] so eloquently presents are timeless in the field of social psychology...The Social Animal is a masterpiece.' - Contemporary Psychology 'A rare gem of a book, easy to read but also scientifically sophisticated.' - Contemporary Sociology 'The simplest, most entertaining introduction to social psychology. It is as though the reader is having a conversation with a stimulating, learned scholar with a good sense of humor.' - Community College Social Science Quarterly 'Aronson writes with an astonishing combination of passion, wisdom, and humor. The Social Animal is a great book.' - Grazyna Wieczorkowska, Director, Institute for Social Studies, Warsaw University, Poland

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling The Social Animal on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by, Inc.
Back to top