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Foreword. Acknowledgements. Introduction. 1 My entrepreneurial adventures so far. 2 From passion to profits the path to prosperity. 3 Five online business myths dispelled. 4 How to create a successful brand. 5 Websites 101 the essential elements. 6 Social media and your business. 7 How to win friends and influence people. 8 Monetisation models for success. 9 The effects of online empowerment. 10 The ultimate sales page checklist. 11 The art of shameless self-promotion. 12 The importance of philanthropy. 13 Measuring your success. 14 Industry-based social media success models. 15 Entrepreneurial lifestyle design. Useful online resources. Index.