Table of Contents

Preface,
1 Background and History,
Introduction,
A Definition of Social Media,
Social Media Foundations: 1970s–1990s,
Early Social Media Communities: 1990s,
Emerging Social Media: Early 2000s,
Mainstream Social Media: Late 2000s,
Modern Social Media: 2010s,
Future Directions for Social Media,
References,
2 Problems, Controversies, and Solutions,
Introduction,
Social Media Addiction,
Influence of Curated Content,
Online Hoaxes, Rumors, and Scams,
Cyberbullying, Sexting, and Child Predators,
Negative Moods, Feelings of Loneliness, and Envy,
Pressure to Project the Ideal Self,
Social Media in the Workplace,
Relationships and Communication Skills,
Online Shaming and Attacks,
Social Media Privacy Concerns,
Conclusion,
References,
3 Perspectives,
Introduction,
The Female Body on Social Media by Petya Eckler and Yusuf Kalyango Jr.,
Exploring Victimization in the Digital Age: Perspectives on Social Media and Sexual Assault by Rowena Briones Winkler,
Posting, Sharing, and Tweeting a Brand's Politics: Social Media and the Recent Evolution of Online Corporate Activism by Nathan Gilkerson,
Consumers as Data Profiles: What Companies See in the Social You by Joseph T. Yun and Brittany R. L. Duff,
The Role of Social Media in Crisis Communication: Opportunities and Challenges for Crisis Communication Strategies in the Social Media Era by Jae-Hwa Shin,
Lessons from the Social Media Revolution?: A Look Back at Social Media's Role in Political Campaigns and Elections by Terri L. Towner,
Saving Face: Applying the Spiral of Silence Theory to Social Media: Self-Censorship in the Midst of Controversial Issues by Juliana Maria (da Silva) Trammel,
Live Tweeting: Fans and Celebrities by Michelle Groover,
4 Profiles,
Introduction,
Movements,
ALS Ice Bucket Challenge (2014),
Arab Spring (2010–2011),
Occupy Wall Street (2011),
People,
Anderson, Tom (1970– ),
Armstrong, Heather B. (1975– ),
boyd, danah (1977– ),
Dorsey, Jack (1976– ),
Fake, Caterina (1969– ),
Hoffman, Reid (1967– ),
Hughes, Chris (1983– ),
Karp, David (1986– ),
Kjellberg, Felix (1983– ),
Monty, Scott (1970– ),
Parker, Sean (1979– ),
Pincus, Mark (1966– ),
Rose, Kevin (1977– ),
Sandberg, Sheryl (1969– ),
Silbermann, Ben (1982– ),
Smith, Marc (1965– ),
Solis, Brian (1970– ),
Spiegel, Evan (1990– ),
Stanton, Brandon (1984– ),
Thiel, Peter (1967– ),
Williams, Evan (1972– ),
Zuckerberg, Mark (1984– ),
References,
5 Data and Documents,
Introduction,
Internet, Social Media, and Mobile Usage,
Table 5.1: United States Digital and Mobile Usage (January 2016),
Table 5.2: Worldwide Digital and Mobile Usage (January 2016),
Table 5.3: Social Media Adoption by Worldwide Region (January 2016),
Figure 5.1: Social Media Users among Adult Internet Users and All Adults in the United States as a Percentage of the Population (2005–2015),
Table 5.4: Social Media Users in the United States by Demographics (2015),
Smartphone Ownership and Social Media Usage on Devices,
Figure 5.2: Ownership of Devices among U.S. Adults (2015),
Table 5.5: Device Ownership over Time (U.S. Adults Aged 18–29),
Table 5.6: Top 12 Countries for Smartphone Penetration and Demographic Differences (2015),
Table 5.7: Worldwide Penetration of Smartphone, Computer, and Smartphone-Only Users (2014),
Figure 5.3: Worldwide Mobile Web Access by Online Adults (2011–2015),
Figure 5.4: Time Spent Online per Day on Mobile Phones, by Age among Global Users (2015),
Figure 5.5: Time Spent Online per Day on Mobile Phones, by Region (2015),
Figure 5.6: Average Time Spent on Digital Media per Day among U.S. Adult Users (2008–2015 YTD),
Figure 5.7: Share of Time Spent on Social Media across Platforms (2013–2015),
Social Media Addiction,
Figure 5.8: Worldwide Daily Average Time Spent on Social Media (2012–2016),
Figure 5.9: Proportion of Teens (13–18 Years Old) and Tweens (8–12 Years Old) Using Screen Media (February–March 2015),
Table 5.8: Teen Desire to Unplug and Other Frustrations (2012),
Table 5.9: Teen and Parent Addiction to Mobile Devices (May 2016),
Table 5.10: Mobile Apps Smartphone Users Check First in the Morning (November 2015),
Usage of Various Social Media Platforms,
Figure 5.10: Top 20 Social Media Platforms and Messaging Apps with the Most Monthly Active Users (January 2016),
Figure 5.11: Top Active Social Media Platforms in the United States (January 2016),
Figure 5.12: Membership, Visitation, and Active Usage of Top Social Media Platforms (2015),
Figure 5.13: Frequency of Usage by U.S. Social Media Platform Users (March–April 2015),
Figure 5.14: Social Media Platform Usage Penetration over Time (Ages 13–32),
Figure 5.15: Comparison of Daily Posting or Commenting: Teens versus Young Adults (2015),
Specific Platform Data,
Facebook,
Table 5.11: Worldwide Facebook Users (in Millions) (May 2016),
Table 5.12: Global Facebook Product Usage (2015),
Table 5.13: U.S. Facebook User Penetration (among Internet Users) (March–April 2015),
Figure 5.16: Top Facebook Actions Completed by Global Facebook Users within the Past Month (2015),
Figure 5.17: Top 12 Brands with the Most Facebook Fans (September 2016),
Twitter,
Table 5.14: U.S. Twitter User Penetration (among Internet Users) (March–April 2015),
Table 5.15: Twitter Users with the Most Followers (September 2016),
Table 5.16: Top 10 Most Popular Retweeted Tweets (March 2016),
Video,
Table 5.17: U.S. Digital Video and Television Viewing (2012–2017),
Figure 5.18: Frequency of Television or Movie Viewing on Smartphones by U.S. Consumers (2015),
Table 5.18: Top 10 Most Viewed YouTube Channels of All Time (September 2016),
Figure 5.19: Top 10 Most Viewed YouTube Videos of All Time (September 2016),
Pinterest,
Table 5.19: Pinterest Users in the United States by Gender, 2013–2019,
Table 5.20: U.S. Pinterest User Penetration (among Internet Users) (March–April 2015),
Instagram,
Table 5.21: U.S. Instagram User Penetration (among Internet Users) (March–April 2015),
Figure 5.20: Worldwide Instagram Net Mobile Ad Revenues (2015–2017),
Figure 5.21: Top 10 Instagram Profiles in Terms of Most Followed (October 2016),
LinkedIn,
Table 5.22: U.S. LinkedIn User Penetration (among Internet Users) (March–April 2015),
Table 5.23: LinkedIn Advertising Revenues, United States vs. non–United States (2014–2017),
Snapchat,
Table 5.24: U.S. Snapchat Penetration by Age (2013–2016),
Figure 5.22: U.S. Millennial Snapchat Users and Penetration (2014–2020),
Figure 5.23: Top 10 Snapchat Actions by Snapchat Users in the Past Month (2015),
Social Media for Marketing,
Figure 5.24: Social Media Platforms Used by Worldwide Marketers (May 2016),
Figure 5.25: Planned Increase in Social Media Usage by Worldwide Marketers (May 2016),
Figure 5.26: Worldwide Social Media Marketers' Perception of Social Platforms with Best ROI (March 2016),
Table 5.25: Social Network Ad Spending Worldwide and in North America (2013–2017),
Figure 5.27: Allocation of 2016 Digital Ad Spending by U.S. Ad Buyers,
Impact of Social Media on Online Shopping,
Figure 5.28: Adoption of Buy Buttons among U.S. Digital Retailers (August 2015),
Figure 5.29: Global Social Commerce Prospects (2015),
Figure 5.30: Social Media Activities That Influence Worldwide Shopping Behavior (September 2015),
Documents,
Children's Online Privacy Protection Act (1998),
Barack Obama, "It Gets Better" (2010),
Social Media in Disasters (2011),
Nebraska Workplace Privacy Act (2016),
Facebook Suppressing Conservative Views (2016),
References,
6 Resources,
Introduction,
Books,
E-Books,
Blogs by Social Media Thought Leaders,
Corporate Social Media Blogs,
Online News Sites and Magazines,
TED Talks, Movies, and Videos,
Podcasts,
Research Organizations,
Nonprofit Organizations,
Legal, Government, and Social Service Resources,
Social Media Statistics,
7 Chronology,
Glossary,
Index,
About the Author,

Promotional Information

Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies, especially for youth; key people and organizations; and useful social media data.

About the Author

Kelli S. Burns, PhD, is associate professor in the Zimmerman School of Advertising and Mass Communications at the University of South Florida.

Reviews

An extensive, well-researched offering on a very current and hot topic.
*Booklist*

Overall, the book provides an expert curation of social media, useful for introductory students and even general readers who want to better understand this emerging technology. Summing Up: Recommended. Lower-division undergraduates through faculty.
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