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Social Media Marketing for Dummies, 3rd Edition


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Table of Contents

Introduction 1 Part I: Getting Started with Social Media Marketing 5 Chapter 1: Understanding Social Media Marketing 7 Chapter 2: Discovering Your SMM Competitors 29 Chapter 3: Getting in the Social Media Marketing Frame of Mind 51 Part II: Practicing SMM on the Social Web 71 Chapter 4: Launching SMM Campaigns 73 Chapter 5: Developing Your SMM Voice 93 Part III: Reaching Your Audience via Mainstream Social Platforms 109 Chapter 6: Finding the Right Platforms 111 Chapter 7: Exploring SMM Strategies for Facebook 125 Chapter 8: Marketing on Twitter 137 Chapter 9: Creating a YouTube Strategy 151 Chapter 10: Considering LinkedIn 163 Chapter 11: Viewing Google through a Different Lens 179 Chapter 12: Marketing with Pinterest 189 Chapter 13: Interacting with Tumblr 207 Chapter 14: Delving into Instagram 223 Part IV: Getting Your Message to Connectors 233 Chapter 15: Marketing via Niche Networks and Online Communities 235 Chapter 16: Accounting for the Influencers 249 Part V: Old Marketing Is New Again with SMM 265 Chapter 17: Practicing SMM on Your Website 267 Chapter 18: Becoming an Authentic and Engaged Advertiser 287 Chapter 19: Building an SMM Mobile Campaign 303 Chapter 20: Energizing Your Employees for Social Media Marketing 325 Chapter 21: Applying Metrics to the SMM Realm 341 Chapter 22: Understanding Social Media Governance and Tools 363 Chapter 23: Moving Toward Real-Time Marketing 373 Part VI: The Part of Tens 385 Chapter 24: Ten SMM-Related Must-Read Blogs 387 Chapter 25: Ten Top SMM Tools 391 Index 395

About the Author

Shiv Singh is one of the leading voices in social media marketing. He s currently SVP Global Brand and Marketing Transformation at Visa, Inc. Stephanie Diamond is a former marketing director at AOL and president of Digital Media Works, a firm that offers content marketing services to businesses.

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