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Social Media Risk and Governance
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Table of Contents

    • Chapter - 01: Introduction to social media;
    • Chapter - 02: Risk;
    • Chapter - 03: Strategy;
    • Chapter - 04: Data privacy and control;
    • Chapter - 05: Governance;
    • Chapter - 06: Policy, training and awareness;
    • Chapter - 07: Crisis management;
    • Chapter - 08: Cyber security;
    • Chapter - 09: Regulation;
    • Chapter - 10: The future and its opportunities

Promotional Information

Covers both outward-facing social media as well as enterprise social networks, ensuring that business communications can be conducted in a safe and compliant manner Balances the benefits of social media use with the underlying risks it presents, showing how good governance can help to navigate these challenges successfully Includes diagrams and practical tips that can be incorporated into a risk strategy to add value immediately Features chapter overviews, lists, key terms, checklists and chapter summaries to make understanding key concepts and implementing a strategy easy Takes examples from BP, MasterCard, Netflix, PwC, Silk Road, UBS, Yelp and other well-known businesses

About the Author

Phil Mennie is PwC's global social media risk and governance leader, helping clients harness the power of social media. His expertise stems from experience using web technology to better manage financial and operational data. He has led engagements across a broad range of industries, including banking and finance, where he steered the development of a secure web-based payment system and a large scale customer-facing web application to capture trade data. Phil speaks at a range of social media and data conferences across the UK and Europe.

Reviews

"Risk and security are as critical as ever in enterprise social media. Phil Mennie's book has never been more timely, and I've not come across a more comprehensive, accessible and example-loaded book as this. This has to be the indispensable guide in this important area."
--Paul Levy, Senior Research Fellow, University of Brighton "Centre for Research in Innovation Management (CENTRIM) "
"As we all become more integrated with the global platform of the Internet, we need to change our perspectives and re-think how we work. Phil asks the tough questions and he has plenty of good answers. He is a good navigator through the potential hazards that social media presents to large organizations. Buy this book and don't just pass it on to compliance. These issues matter to the whole organization."

--Justin Hunt, Founder "The Social Media Leadership Forum "

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