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Social Media for Creative Libraries
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Table of Contents

1. An introduction to social media

  • So what is `social media'?
  • Complexity and simplicity
  • Cloud-based versus computer-based
  • Browser-based or installed software
  • Solitary or crowd-based
  • Communication
  • Where is data now?
  • Validating content
  • Control through the website, or dispersed
  • Web/internet/social search
  • Information tracked down, or brought to us
  • Getting it right or getting it quickly
  • Connection speeds and storage costs
  • Our roles
  • Web 1.0 was about limitations, social media is about freedom
  • Summary
2. Authority checking
  • Introduction
  • Facebook
  • Twitter
  • LinkedIn
  • Google properties
  • Blogs
  • Other ways to check authority
  • Summary
  • URLs mentioned in this chapter
3. Guiding tools
  • Introduction
  • Home or start pages
  • Pearltrees
  • Google customized search engines
  • Bookmarking packages
  • Blending bookmarks into a social media strategy
  • Summary
  • URLs mentioned in this chapter
4. Current awareness and selective dissemination of information resources
  • Introduction
  • Let the networks take the strain!
  • Tablet-based applications
  • Web-based curation tools
  • News curation by e-mail
  • Summary
  • URLs mentioned in this chapter
5. Presentation tools
  • Introduction
  • Additions to PowerPoint
  • Prezi
  • Interactive presentations
  • Timeline packages
  • Easy-to-create presentations
  • Animated presentations
  • Summary
  • URLs mentioned in this chapter
6. Teaching and training
  • Introduction
  • Screencasting
  • Screencapture
  • Interactive training: Google+ Hangouts
  • Interactive training: other resources
  • MOOCs
  • Advantages and disadvantages of e- learning
  • URLs mentioned in this chapter
7. Communication
  • Introduction
  • `Just the facts'
  • Twitter
  • Facebook
  • Blogging
  • Chat rooms
  • Wikis
  • Sticky note software
  • Google Docs
  • Distributing your content
  • Summary
  • URLs mentioned in this chapter
8. Marketing and promotion - the groundwork
  • Introduction
  • Blending your social media presences
  • Getting past the organization roadblock
  • Search engine optimization (SEO)
  • Location
  • Consumer rather than creator
  • Monitoring tools
  • Summary
  • URLs mentioned in this chapter
9. Marketing and promotion - the practicalities
  • Introduction
  • Images
  • Photographic manipulation
  • Make images more exciting
  • Podcasting
  • Video
  • Augmented reality
  • Summary
  • URLs mentioned in this chapter
10. Creating a social media policy
  • Introduction
  • Why an organization needs a social media policy
  • Defining social media
  • Social media policies for specific tools
  • Personal versus professional
  • The chain of command
  • Dealing with criticism
  • Do's and don'ts
  • Legal issues
  • How often should a policy be reviewed?
  • Summary
  • URLs mentioned in this chapter
Appendix: Social media disasters
  • United Breaks Guitars
  • Never seconds
  • Tweeting from the wrong handle
  • Employees being stupid
  • Turning a negative into a positive
  • Watch the news, don't just react to it
  • Don't pick a fight with the internet!
  • Summary

About the Author

Phil Bradley has a background as an information professional and has worked in the field of electronic publishing for the last 15 years. He is currently an independent internet consultant and is well known throughout the industry for his talks, training courses, lectures, books and articles on various aspects of electronic publishing and the internet.

Reviews

About the previous edition: This book does a good job of giving an introduction to a wide-ranging, rapidly changing subject. INTERNET RESOURCES NEWSLETTER This is the sort of book that will be read and referred to by librarians the world over who are keen to be stimulated by the possibilities of web 2.0 and put into practice the many good ideas to enliven and refresh their library services. ONLINE INFORMATION REVIEW This is an excellent straightforward reference text to the range of available Web 2.0 tools, ideal for both librarians in the field and LIS students. HEA-ICS

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