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Social Media for School Leaders
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How to create an effective social media strategy for a school or district School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice. In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration. * Offers school leaders everything they need to implement social media throughout their campus and their communities * Contains expert advice for creating a sustainable social engagement strategy * Features screenshots and examples from schools and individuals who are using social media to the best effect This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting.
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Table of Contents

Preface vii Introduction 1 1 eNewsletters 9 2 Facebook 19 3 Twitter 39 4 School Website 51 5 Ning 67 6 YouTube 81 7 Online Surveys 95 8 E-Mail 107 9 Classroom Portals 123 10 Student Portfolios 135 11 School Leader s Blog 145 12 Mobile Devices 165 13 LinkedIn 187 14 Google+ 203 15 Your Online Presence 213 16 Social Media in Practice 223 17 Internet Safety 239 Acknowledgments 249 About the Author 251 Index 253

About the Author

Dr. Brian J. Dixon has a doctoral degree in educational technology from San Diego State University and ten years of classroom experience in public, private, and charter schools. As the founding principal and executive director of the Mentorship Academy of Digital Arts, Dr. Dixon uses social media to keep his students, teachers, and school community engaged in the educational process. He blogs at brianjdixon.com.

Reviews

"This is causing school leaders to rethink their leadership strategy, moving from simply communicating to truly connecting..." (Examiner.com, October 2012)

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