List of Tables and Figures ix Acknowledgments xiii Introduction: Getting the Most from This Resource 1 CHAPTER 1 The Basics 11 What Is Social Media? 11 Why Social Media in Training? 13 Which One? 15 Choosing What to Use When 16 Getting Started 18 Summary 22 CHAPTER 2 Twitter 23 In a Nutshell 23 In a Larger Container 23 How to View Twitter 23 Advantages/Disadvantages of Twitter in Training 23 Why Twitter Instead of Something Else? 25 Why Twitter in Addition to Something Else? 25 Getting Started 26 Before the Training Event 33 Pre-Work 35 In Class 36 Intersession Work 37 Formative Evaluation 44 Summative Evaluation 44 Post-Class: Extending the Life of the Training 45 Twitter Tools 47 Inside the Enterprise 50 Case: Microblogging at Qualcomm 50 Summary 52 CHAPTER 3 Facebook and Other Communities 53 In a Nutshell 53 In a Larger Container 53 How to View Facebook 54 Advantages/Disadvantages of Facebook in Training 55 Why Facebook Instead of Something Else? 56 Why Facebook in Addition to Something Else? 56 Getting Started 57 Once Your Personal Page, Group, or Fan Page Is Set Up 63 Prior to Course Start 69 Intersession Work 71 Building a Learning Community with Facebook 74 Case: Facebook as a Community for InSync Training, LLC, Course Graduates 75 And Now, a Few Words about LinkedIn 77 Summary 82 CHAPTER 4 Blogs 83 In a Nutshell 83 In a Larger Container 83 How to View Blogs 83 Advantages/Disadvantages of Blogs in Training 84 Why Blogs Instead of Something Else? 87 Why Blogs in Addition to Something Else? 87 Getting Started 88 To Provide a Course Site or Host an Online Course 90 Case: Public Library Uses a Blog to Host a Course 91 To Support a Traditional Course 91 Pre-Work 92 Intersession Work 94 Formative and Summative Evaluation 103 Final Projects 105 Post-Course 105 Building a Learning Community 105 Summary 108 CHAPTER 5 Wikis 109 In a Nutshell 109 In a Larger Container 109 How to View Wikis 109 Advantages/Disadvantages of Wikis in Training 109 Why Wikis Instead of Something Else? 110 Why Wikis in Addition to Something Else? 110 Getting Started 111 Hosting an Online Course 111 Case: Jive Software Uses Wiki to Host a Course 112 In Addition to an Online Course 116 To Support a Traditional Course 117 Pre-Work 118 Intersession Work 118 Post-Course 124 Formative and Summative Evaluation 125 Building a Learning Community 125 Summary 126 CHAPTER 6 Other Tools 127 Google Wave 127 Google Docs 128 YouTube 130 Case: Interactivity via YouTube 131 TeacherTube 135 Social Bookmarking 137 SlideShare 138 Free Virtual Classroom Tools 139 Skype 139 VoiceThread 140 Mashups: Game Changers 140 UStream 141 Summary 141 CHAPTER 7 The Bigger Picture 143 Well First, What Is Learning ? 144 What Is Social Learning? 145 What Does Social Learning Look Like? 146 Case: Online Community Managed by Employees of Government Agency 154 And Now, 268 Words About Knowledge Management 155 Social Learning: How to Do Things Versus How to Get Things Done 156 What s the Future? 158 Getting Started with Social Learning 160 Summary 162 Afterword: Be the Change 163 Selling the Change 163 Being the Change 165 Appendix 167 References and Suggested Reading 171 About the Author 175
Jane Bozarth, Ed.D., is an internationally known trainer, speaker, and author. She is the author of Pfeiffer's E-Learning Solutions on A Shoestring; Better Than Bullet Points: Creating Engaging E-Learning with PowerPoint; From Analysis to Evaluation, and, with Jim Kouzes & Barry Posner, The Challenge Continues. In addition to her work as Elearning Coordinator for the state of North Carolina, USA, Dr. Bozarth is the Social Media Strategist of InSync Training, LLC and she is also a moderator of a number of popular Twitter real-time #lrnchat sessions.