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Introduction 1 Part I: Getting Started with Social Psychology 5 Chapter 1: Introducing the Science of Social Psychology 7 Chapter 2: Exploring the Territory of Social Psychology 21 Chapter 3: Kitting Out: The Tools of Social Psychology 41 Part II: Understanding Attitudes and Actions 65 Chapter 4: Appraising Attitudes: The Troublesome Atoms of Social Psychology 67 Chapter 5: Uncovering Implicit Attitudes and Associations 81 Chapter 6: Investigating the Link between Behaviour and Attitudes 97 Part III: Thinking about Ourselves and Others 111 Chapter 7: Asking the Perennial Question: Who Am I? 113 Chapter 8: How Fantastic Am I! Looking at Self-serving Bias 123 Chapter 9: Attributing Causes to People's Behaviour 135 Chapter 10: Making Judgements about Other People: Bias and Prejudice 149 Part IV: Comprehending Social Influence 163 Chapter 11: Appreciating the Power of the Situation 165 Chapter 12: Carrying Out Orders: Obedience 179 Chapter 13: Getting into Line: Conformity and Social Norms 195 Chapter 14: Persuading People to Part with Their Pounds 205 Part V: Assessing Relationships, Groups and Societies 219 Chapter 15: Interpersonal Relations: Liking, Loving and Living with Other People 221 Chapter 16: Examining the Benefits and Dangers of Social Groups 245 Chapter 17: Bridging Cross-Cultural Differences 261 Part VI: The Part of Tens 273 Chapter 18: Ten Questions for Getting the Most from Psychology Articles 275 Chapter 19: Ten Great Ways to Delve Deeper into Social Psychology 287 Index 295
Daniel C. Richardson, PhD, is Senior Lecturer in the Department of Experimental Psychology at University College London. He has taught psychology at Stanford University and the University of California Santa Cruz, and his Introduction to Social Psychology course was awarded the Provost Teaching Award at University College London.