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Social Psychology
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Table of Contents

IN THIS SECTION:
1.) BRIEF
2.) COMPREHENSIVE BRIEF TABLE OF CONTENTS: Chapter 1: Social Psychology: The Science of the Social Side of Life
Chapter 2: Social Cognition: How We Think About the Social World
Chapter 3: Social Perception: Perceiving and Understanding Others
Chapter 4: The Self: Answering the Question: "Who Am I?"
Chapter 5: Attitudes: Evaluating and Responding to the Social World
Chapter 6: Stereotyping, Prejudice, and Discrimination: The Causes, Effects, and Cures
Chapter 7: Interpersonal Attraction and Close Relationships
Chapter 8: Social Influence: Changing Others' Behavior
Chapter 9: Prosocial Behavior: Helping Others
Chapter 10: Aggression: Its Nature, Causes, and Control
Chapter 11: Groups and Individuals: The Consequences of Belonging
Chapter 12: Social Psychology: Overcoming Adversity and Achieving Happiness COMPREHENSIVE TABLE OF CONTENTS: Chapter 1: Social Psychology: The Science of the Social Side of Life
Social Psychology: An Overview
Social Psychology: Advances at the Boundaries
How Social Psychologists Answer The Questions They Ask:
Increased Knowledge Through Research
The Role of Theory in Social Psychology
The Quest for Knowledge and Rights of Individuals: Seeking An Appropriate Balance
Getting the Most Out of This Book: A User's Guide Chapter 2: Social Cognition: How We Think About the Social World
Heuristics: How We Employ Simple Rules in Social Cognition
Schemas: Mental Frameworks for Organizing Social Information
Automatic and Controlled Processing in Social Thought
Potential Sources of Error in Social Cognition: Why Total Rationality is Rarer Than You Think
Affect and Cognition: How Feelings Shape Thought and Thought Shapes Feelings Chapter 3: Social Perception: Perceiving and Understanding Others
Nonverbal Communication: The Language of Expressions, Gazes, Gestures, and Scents
Attribution: Understanding the Causes of Others' Behavior
Impression Formation and Impression Management: Combining
Information About Others Chapter 4: The Self: Answering the Question: "Who Am I?"
Self-Presentation: Managing the Self in Different Social Contexts
Self-Knowledge: Determining Who We Are
Who Am I?: Personal versus Social Identity
Self-Esteem: Attitudes toward Ourselves

Chapter 5: Attitudes: Evaluating and Responding to the Social World
Attitude Formation: How Attitudes Develop
When and Why Do Attitudes Influence Behavior?
How Do Attitudes Guide Behavior?
The Fine Art of Persuasion: How Attitudes are Changed
Resisting Persuasion Attempts
Cognitive Dissonance: What it is and How Do We Manage It? Chapter 6: Stereotyping, Prejudice, and Discrimination: The Causes, Effects, and Cures
How Members of Different Groups Perceive Inequality
The Nature and Origins of Stereotyping
Prejudice: Feelings Toward Social Groups
Discrimination: Prejudice in Action
Why Prejudice Is Not Inevitable: Techniques for Countering Its Effects
Chapter 7: Interpersonal Attraction and Close Relationships
Internal Sources of Attraction: The Role of Needs and Emotions
External Sources of Attraction: The Effects of Proximity and Physical Beauty
Factors Based on Social Interaction: Similarity and Mutual Liking
Close Relationships: Foundations of Social Life Chapter 8: Social Influence: Changing Others' Behavior
Conformity: Group Influence in Action
Compliance: To Ask-Sometimes-Is To Receive
Symbolic Social Influence: How We Are Influenced by Others Even When They Are Not There
Obedience to Authority: Would You Harm an Innocent Stranger If Ordered to Do So? Chapter 9: Prosocial Behavior: Helping Others
Why People Help: Motives for Prosocial Behavior
Responding to an Emergency: Will Bystanders Help?
Factors that Increase or Reduce the Tendency to Help
The Effects of Being Helped: Why Underlying Motives Really Matter
Final Thoughts: Are Prosocial Behavior and Aggression Really Opposites? Chapter 10: Aggression: Its Nature, Causes, and Control
Perspectives on Aggression: In Search of the Roots of Violence
Causes of Human Aggression: Social, Cultural, Personal, Situational
Bullying: Singling Out Others for Repeated Abuse
The Prevention and Control of Aggression: Some Useful Techniques Chapter 11: Groups and Individuals: The Consequences of Belonging
Groups: When We Join...And When We Leave
Effects of the Presence of Others: From Task Performance to Behavior in Crowds
Coordination in Groups: Cooperation or Conflict?
Perceived Fairness in Groups: Its Nature and Effects
Decision Making by Groups: How It Occurs and the Pitfalls It Faces
The Role of Leadership in Group Settings Chapter 12: Social Psychology: Overcoming Adversity and Achieving HappinessSome Basic Causes of Social Adversity-And Coping With Them
Personal Happiness: What It Is, and How to Attain It

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Social Psychology shows students how the ever-changing field of social psychology is useful in their everyday lives.

About the Author

Robert A. Baron is the Spears Professor of Entrepreneurship at Oklahoma State University. He received his PhD in social psychology from the University of Iowa (1968). Prof. Baron has held faculty appointments at Rensselaer Polytechnic Institute, , Purdue, the Universities of Minnesota, Texas, South Carolina, Washington, Princeton University, and Oxford University. From 1979-1981 he was the Program Director for Social and Developmental Psychology at NSF. In 2001 he was appointed as a Visiting Senior Research Fellow by the French Ministry of Research (Universite de Toulouse & LIRHE). Baron is a Fellow of APA and a Charter Fellow of APS. He has published more than 120 articles and 45 chapters, and is the author or co-author of 49 books in psychology and management. He serves on the boards of several major journals, and has received numerous awards for his research (e.g., "Thought Leader" award, Entrepreneurship Division, Academy of Management, 2009). He holds three U.S. patents and was founder and CEO of IEP, Inc. (1993-2000). His current research interests focus on applying the findings and principles of social psychology to the field of entrepreneurship, where he has studied such topics as the role of perception in opportunity recognition, how entrepreneurs' social skills influence their success, and the role of positive affect in entrepreneurship. Nyla R. Branscombe is Professor of Psychology at University of Kansas. She received her B.A. from York University in Toronto, M.A. from the University of Western Ontario, and Ph.D. from Purdue University. She has served as Associate Editor for Personality and Social Psychology Bulletin, British Journal of Social Psychology, and Group Processes and Intergroup Relations. Professor Branscombe has published more than 120 articles and chapters, has been co-recipient of the Otto Kleinberg prize for research on Intercultural and International Relations, and the 1996 and 2001 Society of Personality and Social Psychology Publication Award. She co-edited the 2004 volume "Collective Guilt: International Perspectives," published by Cambridge University Press, the 2007 volume "Commemorating Brown: The Social Psychology of Racism and Discrimination," published by the American Psychological Association, and the 2010 volume "Rediscovering Social Identity," published by Psychology Press. Professor Branscombe's current research focuses on two main issues: the psychology of historically privileged groups-when and why they may feel collective guilt, and the psychology of disadvantaged groups-particularly how they cope with discrimination. She gratefully acknowledges ongoing research support from the Canadian Institute for Advanced Research: Social Interactions, Identity and Well-Being Program.

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