Table of Contents

Introduction - Hallyu and North Korea: Soft Power of Popular Culture

Part I Popular Culture as Soft Power

1 Soft Power and the Korean Wave

2 The Korean Wave as a Powerful Agent: Hidden Stories from a North Korean Defector

3 Popular Culture in Transitional Societies: An Eastern European Perspective

Part II Circulation of Meaning

4 Black Markets, Red States: Media Piracy in China and the Korean Wave in North Korea

5 The Korean Wave: A Pull Factor for North Korean Migration

6 Hallyu in the South, Hunger in the North: Alternative Imaginings of What Life Could Be

7 South Korean Media Reception and Youth Culture in North Korea

Part III Contesting Voices

8 Other as Brother or Lover: North Koreans in South Korean Visual Media

9 Discursive Construction of Hallyu-in-North Korea in South Korean News Media

10 Webtoon and Intimacy: Reception of North Korean Defectors’ Survival Narratives

11 Revealing Voices?: North Korean Males and the South Korean Mediascape

About the Author

Youna Kim is Professor of Global Communications at the American University of Paris, France, joined from the London School of Economics and Political Science where she had taught since 2004, after completing her PhD at the University of London, Goldsmiths College.

Her books are Women, Television and Everyday Life in Korea: Journeys of Hope (Routledge, 2005); Media Consumption and Everyday Life in Asia (Routledge, 2008); Transnational Migration, Media and Identity of Asian Women: Diasporic Daughters (Routledge, 2011); Women and the Media in Asia: The Precarious Self (Palgrave Macmillan, 2012); The Korean Wave: Korean Media Go Global (Routledge, 2013); Routledge Handbook of Korean Culture and Society (Routledge, 2016); Childcare Workers, Global Migration and Digital Media (Routledge, 2017).