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This is the most extraordinary time for people with a desire to make things Spark for the Fire is for everyone who wants to excel. For the people who are passionate about what they want to do. For those whose imaginations demand to be put to use, in any discipline. it is for the youthful: in age, experience or attitude - and those who want to be - whether to kick-start a career or reignite an established one. Now more than ever, youthful thinking can help spark the fire of creativity. This must-read book reveals how. Featuring among others - Nick Park - Michael Wolff - Lord David Puttnam - Jean Oelwang - Rory Sutherland - Ajaz Ahmed - Jamie Oliver
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Table of Contents

About the Author Featuring: Ajaz Ahmed: Founder and CEO, AKQA Adam Bird: Director, McKinsey & Company Paul Brazier: Executive creative director, AMV BBDO Tim Brown: CEO, IDEO Tim Lindsay: CEO, D&AD Mills: Co-founder, ustwo Jean Oelwang: CEO, Virgin Unite Jamie Oliver: Chef and campaigner Nick Park: Creator, Wallace & Gromit Academy Award-winner Lord David Puttnam: Chancellor, Open University Academy Award-winner Emma Sexton: Director, SheSays Rory Sutherland: Vice chairman, Ogilvy Group UK Former president, IPA Michael Wolff: Co-founder, Wolff Olins Foreword by Ajaz Ahmed Introduction 1. Embrace the ridiculous 2. Creativity is transferable 3. Beware invisibility 4. Curiosity and purpose 5. Learn forever and play 6. Dare to fail Final thoughts Afterword by Jamie Oliver Acknowledgments Index

About the Author

Ian Wharton is a creative director at the global ideas and innovation agency AKQA. Previously a partner at tech start-up Zolmo, Ian led the creative for the Apple Design Award-winning apps for Jamie Oliver, some of the top-rated, top-grossing apps for iPhone and iPad with over 9 million downloads. During that time, Zolmo was ranked in Design Week's Top 50 Design Consultancies. After graduating best-of-show from university with short animated film Solar (2007), earning a Royal Television Society Award, Ian joined visual effects company The Mill as an art director. There he designed commercials for Audi, EA and game trailers for Sony. Ian has since been named an Art Directors Club 'Young Gun' and one of BIMA's Digital Hot 100. As a regular speaker on creativity and the mobile industry, Ian contributed to the no.1 best-selling App & Mobile Case Study Book (2011), serves as digital jury foreman for the D&AD Student Awards, and mentors at London's School of Communication Arts.

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