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Speaking of India

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Westerners and Indians are working more closely together and in greater numbers than ever before. The opportunities are vast, and so is the cultural divide. Misunderstanding, misinterpretation, missed deadlines and frustration due to cultural differences raise havoc on success. Any Westerner conducting business with Indians, and any Indian trying to figure out the West, will recognize the challenge. Craig Storti has helped more than 20 global companies in just this situation. With more than a dozen years of experience working between the two cultures, he has trained thousands of employees, interviewed hundreds of managers and has identified key cultural flashpoints. The result is a powerful series of Best Practices, the basis of Speaking of India. From the difference between the way Indians and Westerners use "yes" and "no" to the secrets of a successful conference call, to the changing status of women in the Indian workplace to the do's and don'ts of daily interaction, this essential guide helps us realize the ambitious dreams of working together.once we understand each other!
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About the Author

Craig Storti is founder and director of Communicating Across Cultures, a Washington DC-based training and consulting firm. A leading voice in the field, he is the author of six books, including The Art of Crossing Cultures, The Art of Coming Home and Figuring Foreigners Out. Having lived nearly a quarter of his life abroad, he now lives in Maryland.


Storti's cultural observations about India are spot on. -- Ranjini Manian, CEO, Global Adjustments and author of Doing Business in India for Dummies Often in business, culture is undervalued... This book is a great start on the journey of cultural appreciation. -- From the Foreword by Sampath (Sam) Iyengar, CEO, PSI Data Systems Ltd., Aditya Birla Group, India .a fascinating look into the cultural differences between Westerners and Indians. Craig Storti helps us understand that by finely tuning our eyes and ears to the differences, we can bridge the gaps and strengthen our business relationships. -- Chris M. Gilmore, Vendor Management Director, CNA Insurance Companies In Speaking of India, Craig Storti pushes ever deeper into the sources of communication gaps between Indian and Western business culture. He offers practical solutions by raising our awareness of the potential for misunderstanding in a manner that is useful to business leaders in India and the West. -- Paul McDonough, Vice President, Offshore Program Manager, Sun Trust Bank

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