Now Australia's Biggest Toy Store

Sell Your Old Stuff for Cash. It's Easy & Free to List. Get Started Now.

Specialty Retailers - Marketing Triumphs and Blunders
By

Rating
Product Details

Promotional Information

Key variables that retailing executives in nine specialty businesses must understand and know how to apply, to gain a sustainable advantage in their hotly competitive environments.

Table of Contents

Preface Development of Specialty Store Retailing Drugstore: Kings of Scrambled Merchandising Specialty Clothing Stores: Masters of Market Segmentation Furniture Stores: Targeting a Fragmented Market Shoe Stores: Targeting Lifestyle Characteristics Home Improvement Stores: Targeting the Do-It-Yourself Market Bookstores: Targeting the Educated Market Electronics Stores: Technological Segmentation Toy Stores: New Strategies of Niche Marketing Automotive Stores: Multidimensional Buyer Behavior Epilogue Selected Bibliography Index

About the Author

RONALD D. MICHMAN is Professor Emeritus of Marketing, Shippensburg University. He is widely published in professional journals, a member of several editorial boards and an editor of two bibliographies. He has also served as chairman and discussant at various national and regional conferences in his field. He is coauthor of two Quorum books, Retailing Triumphs and Blunders (1995) and The Food Wars (1998), and two published by Praeger Publishers: Lifestyle Market Segmentation (1991), and Marketing to Changing Consumer Markets (1983). EDWARD M. MAZZE is Dean of the College of Business Administration and holder of the Alfred J. Verrecchia-Hasbro Inc. Leadership Chair in Business at the University of Rhode Island. He is author, coauthor, or editor of ten books and more than 150 articles in numerous journals of his field. Dr. Mazze also serves on the editorial boards of two periodicals and as a member of the Board of Directors of various corporations. Among his publications is one book with Dr. Michman: The Food Industry Wars (1998).

Reviews

"Specialty Retailers: Marketing Triumphs and Blunders is a welcomed addition to exsisting literature in the retailing field....Retailing professionals as well students will benefit from this book in a number of ways. The book will present them a coherent picture of specialty retailing with its latest developments."-Journal of Consumer Marketing ?Specialty Retailers: Marketing Triumphs and Blunders is a welcomed addition to exsisting literature in the retailing field....Retailing professionals as well students will benefit from this book in a number of ways. The book will present them a coherent picture of specialty retailing with its latest developments.?-Journal of Consumer Marketing

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » General
Home » Books » Business » Management » General
Home » Books » Business » Marketing » General
Home » Books » Business » Industries » Retailing
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Specialty Retailers - Marketing Triumphs and Blunders on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top